Performance Marketing Specialist

Roles and Responsibilities :

• Develop and execute marketing strategies to drive conversions for IT services & consulting clients.
• Analyze campaign performance using data analytics tools like Google Ads, identifying areas of improvement.
• Collaborate with cross-functional teams to optimize website elements for better user experience and conversion rates.
• Stay up-to-date with industry trends and best practices in digital marketing, applying this knowledge to improve campaign effectiveness.

Job Requirements :

• 2-5 years of experience in conversion optimization or a related field (e.g., SEO).
• Strong understanding of data analytics principles, including Google Analytics.
• Proficiency in creating effective landing pages that drive conversions using various platforms (e.g., WordPress).
• Experience with paid advertising campaigns on social media platforms such as Facebook or LinkedIn.