Performance Marketing Specialist - Quick Commerce
california nutralife global wellness inc. · Mumbai · onsite · Posted 40d ago
About a minute. You'll make an account on the way through.
About this role
Location: Mumbai (On-site)
Industry: Skincare, Cosmetics, FMCG
About California Nutralife Global Wellness Inc.
California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more
Role Overview
You will own the end-to-end quick commerce advertising strategy and performance optimization across multiple platforms. This role demands strong analytical skills, hands-on campaign management experience, and a deep understanding of the skincare, cosmetics, or FMCG ecosystem.
If you understand ROAS, contribution margin, inventory velocity, search share, retail media bidding, and platform algorithms—this role is for you.
Key Responsibilities
Quick Commerce Advertising & Performance Marketing
- Plan, launch, and optimize paid ad campaigns on all major quick commerce websites and other retail media networks
- Manage sponsored search, banner ads, category ads, keyword bidding and visibility campaigns
- Optimize campaigns based on ROAS, ACOS, TACOS, CTR, CVR, and sales velocity
- Drive top-of-search visibility and category ranking improvements
Revenue & Growth Ownership
- Scale revenue through structured ad funnels and seasonal promotions
- Improve organic ranking through paid boost strategies
- Align ad spend with inventory planning and supply chain availability
- Work closely with sales and operations to avoid stock-outs and dead inventory
Data & Analytics
- Analyze platform dashboards, SKU-level performance, and campaign metrics
- Build weekly performance reports covering ROAS, revenue contribution, and profitability
- Identify high-potential SKUs and hero products for scaling
- Track competitor pricing, discounting patterns, and promotional trends
SKU & Category Optimization
- Improve product listing visibility through keyword strategy and search term mapping
- Optimize product titles, keywords, creatives, and conversion triggers
- Manage pricing strategy in coordination with contribution margins
Marketplace Strategy
- Plan visibility boosts during mega sale events and high-traffic days
- Coordinate new product launches with ad acceleration strategy
- Manage ad budgets efficiently to maximize incremental growth
Required Skills & Experience
- 2–4 years of experience in Quick Commerce Ads / Retail Media Ads / Marketplace Performance Marketing
- Hands-on experience with all major quick commerce websites preferred
- Strong background in skincare, cosmetics, beauty, or FMCG categories
- Understanding of contribution margin, pricing strategy, and discount structuring
- Strong Excel / Google Sheets skills (pivot tables, data analysis)
- Experience managing monthly ad budgets and delivering ROAS targets
- Ability to interpret performance data and take decisive action
Preferred Qualifications
- Experience working with D2C beauty brands
- Exposure to Amazon/Flipkart ads in addition to quick commerce
- Knowledge of FMCG category dynamics and consumer buying behavior
- Strong understanding of retail media algorithms and sponsored search ranking
What We Offer
- Fast growth environment in high-demand FMCG categories
- Direct ownership of revenue and performance marketing
- Opportunity to scale national brands on leading quick commerce platforms
- Exposure to aggressive growth strategies and retail media innovation
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