Performance Marketing Specialist (Paid Search)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Specialist (Paid Search) based in Canada.

This is a hands-on opportunity to own and scale paid search across multiple markets and business lines. You will be responsible for driving efficient customer acquisition in a mature Canadian market while helping launch and build demand in the US. You will also manage paid search for an Australian brand and a growing B2B business. The role combines channel strategy, campaign execution, experimentation, measurement, and performance storytelling. You will work closely with web, CRO, and other commercial teams in a lean, fast-moving environment. There is also significant scope to expand beyond Google and explore emerging search surfaces, automation, and AI-powered marketing tools.

Accountabilities:: Own paid search strategy and performance targets across multiple markets, including CPA, blended CAC, new subscriber volume, and B2B qualified lead generation.

Manage Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and YouTube, including account structure, budgets, bidding, search-term analysis, negative keywords, audience signals, and ad testing.

Lead paid search for B2B corporate, workplace, and wholesale accounts, optimizing toward cost per qualified lead rather than subscriber acquisition.

Launch and develop Microsoft Advertising and Reddit Ads as independent acquisition channels, while evaluating emerging search opportunities such as AI answer engines and shopping agents.

Expand and optimize campaigns across Canada, the US, and Australia, adapting account structures and strategies to each market's maturity, demand, and brand positioning.

Reconcile advertising platform data with GA4 and Triple Whale, improving measurement, attribution, conversion imports, and offline conversion tracking.

Focus reporting on meaningful business outcomes such as cost per new customer, acquisition efficiency, qualified leads, and subscriber growth.

Write and test concise, performance-oriented ad copy while partnering with web and CRO teams to improve paid landing-page performance.

Own the paid search technology stack and identify opportunities to leverage AI, automation, and tooling to increase efficiency and scale.

Deliver data-driven performance reports, highlighting key insights, risks, opportunities, and recommended actions to stakeholders.

Take ownership of commitments from planning through execution, proactively identifying issues and adjusting strategies to protect performance.

Requirements:

2–4 years of professional experience in paid search, PPC, or performance marketing , with direct ownership of advertising budgets and CPA or similar performance targets.

Strong hands-on expertise with Google Ads , including match types, bidding strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.

Experience in DTC, e-commerce, subscription, or consumer acquisition environments is strongly preferred.

Experience managing paid search across multiple markets or regions, with US market launch experience considered an advantage.

Ability to assess when different markets require dedicated campaign structures, messaging, budgets, or acquisition strategies.

Strong short-form copywriting skills and the ability to work effectively within advertising character limits.

Solid analytical and measurement capabilities, including experience with GA4, Triple Whale , attribution, and conversion data reconciliation.

Strong understanding of acquisition metrics including CPA, CAC, conversion rates, customer acquisition volume, and qualified lead costs .

Experience with B2B or lead-generation paid search is an asset.

Ability to collaborate effectively with web, CRO, marketing, and other cross-functional stakeholders.

Strong ownership mindset, reliability, organization, and willingness to flag risks early.

Curiosity about emerging search technologies, AI-powered marketing tools, automation, and evolving consumer search behavior.

Comfortable working independently in a lean, fast-paced environment where hands-on execution and strategic thinking are equally important.

Benefits:

Fully remote position within Canada.

Flexible working hours.

Free grocery plan.

Bi-annual performance bonus tied to company and individual targets.

Health plan available after 3 months.

RRSP and pension plan available after 12 months.

20 days of paid time off (PTO).

Strong potential for professional growth and increased responsibility.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1