Performance Marketing Specialist - Meta & Google Ads

Performance Marketing Specialist Meta & Google Ads
Location: Kondapur / Kukatpally, Hyderabad
Working Hours: 11:00 AM 8:00 PM
Week Off: Sunday
About the Role
We are looking for an experienced Performance Marketing Specialist to manage and grow Rangvarsha Sarees paid advertising across Meta (Facebook & Instagram) and Google Ads.
Key Responsibilities

• Plan, execute and optimize Meta & Google Ads campaigns.
• Drive website sales, WhatsApp enquiries, leads and store visits.
• Manage retargeting, audience targeting and conversion campaigns.
• Analyse ROAS, CAC, CPA, CTR, CPC and conversion rates.
• Test and optimize creatives, audiences, offers and campaigns.
• Manage Google Search, Shopping/PMax and remarketing campaigns.
• Track performance using GA4, Google Tag Manager, Meta Pixel/CAPI.
• Work with the content team to develop high-performing ad creatives.
• Plan campaigns around festivals, new collections and seasonal offers.
• Prepare regular performance reports and actionable insights.

Requirements

• 24+ years of hands-on experience in Meta & Google Ads.
• Experience in fashion, apparel, sarees, D2C or e-commerce preferred.
• Strong understanding of the Indian fashion/e-commerce customer.
• Proven track record of improving sales and ROAS.
• Strong analytical and creative thinking.
• Ability to manage campaigns independently and work with a team.