Performance Marketing Specialist - Meta & Google Ads

Location: Jaipur

Type: Full-time

Workplace: On-site

About the role

Growvex Digital is a Jaipur-based performance marketing agency working with D2C and service brands on Meta, Google, and Shopify growth. You will own paid campaigns end-to-end - strategy, setup, creative testing, tracking, and ROAS — not just run ads.

What you will do

• Plan, launch, and optimise Meta Ads (Advantage+, catalog, lead gen, conversion, Reels/Feed)
• Run Google Ads where needed (Search, PMax, YouTube)
• Own tracking: pixel, CAPI, GTM, Shopify events, UTM hygiene
• Build weekly reports: spend, CPA, ROAS, MER, creative winners, next tests
• Work with creatives/UGC so tests are structured, not random
• Manage multiple accounts without mixing strategy or budgets
• Flag account-health risks early (learning phase, fatigue, policy, tracking breaks)

Must have

• 1.5+ years running Meta Ads with real conversion campaigns (not only awareness/engagement)
• Comfortable reading Ads Manager + breakdowns and deciding the next test
• Understanding of ROAS, CPA, AOV, MER, attribution lag
• Can explain one campaign you improved with numbers (before → after)

Good to have

• Google Ads + GTM + Looker Studio
• Shopify / D2C catalog ads
• Agency experience (multiple clients)
• Basic creative brief writing

What we measure you on

• Tracking accuracy
• Test velocity and documented learnings
• ROAS / CPA vs target
• Communication with founder and clients