Performance Marketing Specialist-Meta and Google

About RENEE Cosmetics

RENEE Cosmetics is one of India's fastest-growing Indian beauty brands, reinventing the industry with high-quality, cruelty-free, and FDA-approved products.

From our game-changing Fab 5 lipsticks to our innovative Princess range, we are building a beauty brand focused on innovation, convenience, and class.

We are looking for a data-driven Performance Marketer who can combine creative thinking with analytical rigor to scale customer acquisition and drive profitable growth.

Job Details

Position:Performance Marketer / Senior Performance Marketer

Department: E-commerce / Marketing

Location: Ahmedabad – On-site

Experience: 3–6+ years

Platforms: Meta Ads & Google Ads (Mandatory)

Industry Requirement: Prior D2C brand experience is mandatory

Role Overview

This is a growth-focused performance marketing role, not an ad-operations position.

You will own the end-to-end strategy, execution, optimization, and scaling of RENEE's Meta Ads and Google Ads, with direct responsibility for revenue, new customer acquisition, CAC, ROAS, and marketing efficiency.

The ideal candidate should have experience managing significant budgets, preferably ₹1 Cr+ monthly ad spends, and should be comfortable making data-driven decisions to scale campaigns profitably.

You will work closely with the Head of E-commerce and Creative Team to identify growth opportunities and develop high-performing, scalable creative strategies.

Key Responsibilities

1. Campaign Management & Growth

• Own and scale Meta Ads and Google Ads across RENEE's key categories including Lips, Face, Eyes, Fragrance, and Skincare.
• Manage significant monthly budgets and optimize spend to achieve Revenue, CAC, NCAC, ROAS, MER, and AOV targets.
• Develop full-funnel strategies across Prospecting, Retargeting, Catalog/DPA, Search, Performance Max, and YouTube.
• Identify opportunities to scale winning campaigns, products, audiences, offers, and creatives.
• Monitor performance and proactively address creative fatigue, audience saturation, and diminishing returns.

2. Creative Strategy & Testing — Critical

• Act as the bridge between performance data and creative strategy.
• Analyse creative performance across Hook Rate, Hold Rate, CTR, CPC, CVR, CPA, CAC, and ROAS.
• Identify winning hooks, angles, USPs, offers, formats, and messaging.
• Work with the Creative Team to create data-backed briefs and continuously test new concepts.
• Test formats including UGC, Reels, Statics, Carousels, Product Demos, Testimonials, and Before/After creatives.
• Track beauty/D2C trends and competitor advertising to identify new creative opportunities.

3. Data Analysis & Reporting

• Monitor key metrics including CPM, CTR, CPC, CVR, CAC, NCAC, ROAS, MER, AOV, and Revenue.
• Analyse performance at campaign, audience, creative, product, and channel levels.
• Identify performance gaps and translate data into clear actions.
• Prepare weekly and monthly reports with actionable insights, not just data dumps.
• Recommend where to scale, reduce spend, stop, or test next.

4. Tracking & Attribution

• Maintain strong health and accuracy of Meta Pixel, CAPI, Google Ads conversion tracking, GA4, and GTM.
• Monitor event matching, attribution discrepancies, and conversion tracking.
• Troubleshoot tracking and measurement issues with relevant teams.

5. Customer Acquisition & Growth

• Build and refine audiences using website visitors, customer lists, high-value customers, engagement audiences, video viewers, and LTV-based lookalikes.
• Focus strongly on New Customer Acquisition (NCAC) and improving customer quality.
• Identify opportunities across products, categories, audiences, channels, and new platforms.
• Continuously experiment with campaign structures, bidding strategies, offers, and creative approaches.

Candidate Requirements

• 3–6+ years of hands-on Performance Marketing experience with strong expertise in Meta Ads and Google Ads.
• Mandatory: Prior experience working with D2C brands.
• Experience in Beauty, Fashion, Personal Care, FMCG, or other visual consumer categories is preferred.
• Proven experience managing and scaling significant advertising budgets, preferably ₹1 Cr+ monthly spends.
• Strong understanding of CAC, NCAC, ROAS, MER, AOV, and profitability.
• Strong hands-on knowledge of Meta Ads Manager, Google Ads, GA4, Pixel, CAPI, GTM, and Excel/Google Sheets.
• Ability to combine creative strategy with data-driven decision-making.

Why Join RENEE

• Work directly with leadership on the growth of a high-growth Indian beauty brand.
• Manage significant budgets and large-scale performance data.
• Work closely with Creative and E-commerce teams to build a performance-driven creative culture.
• Opportunity to experiment, scale new products, and directly influence RENEE's customer acquisition strategy.

How to Apply

Interested candidates can share their resume at: [HIDDEN TEXT]

Only candidates with prior D2C brand experience will be considered.