Performance Marketing Specialist (Meta Ads + Google Ads)

Growvex Digital | Jaipur

Growvex Digital is a founder-led performance marketing agency based in Jaipur. We run Meta Ads, Google Ads, creatives, and Shopify growth for D2C and service brands across fashion, innerwear, ethnic wear, beauty, education, F&B, healthcare, hospitality and more.

We don't sell vanity metrics. We sell ROAS, AOV, CPA and revenue. If you live inside Ads Manager and Google Ads and actually care about the numbers, this role is for you.

What you'll do

• Plan, launch and optimise Meta (Facebook + Instagram) and Google Ads campaigns (Search, Shopping, Performance Max, YouTube, Demand Gen)
• Own day-to-day account management: structure, targeting, bidding, budgets, creative testing and scaling
• Track and improve core KPIs: ROAS, CPA, AOV, CTR, conversion rate, MER
• Set up and maintain tracking (Meta Pixel, Conversions API, GA4, GTM)
• Analyse performance daily/weekly, find what's working, kill what isn't, and report clearly
• Work with the creative team on UGC, statics and video that actually convert
• Handle multiple client accounts across D2C and service brands
• Stay updated on platform changes and apply them fast

What we're looking for

• 2–4 years of hands-on experience running Meta Ads and Google Ads
• Strong understanding of performance KPIs and how they connect to actual business results
• Comfortable managing and scaling paid budgets (experience with 5L–70L+/month accounts is a plus)
• Good with Excel/Google Sheets and campaign reporting
• Experience with e-commerce / Shopify brands preferred
• You should be able to explain why a campaign is working or failing, not just screenshot the dashboard

Nice to have

• Meta Blueprint / Google Ads certifications
• Experience with Advantage+, lookalikes, catalog ads, PMax
• Basic understanding of landing page / funnel conversion
• LinkedIn Ads or Microsoft Ads exposure

Location

Jaipur (on-site). We're building the team here.