Performance Marketing Specialist - Google Ads & Meta Ads

We are looking for a results-driven Performance Marketing Executive with hands-on experience in Google Ads and Meta Ads . The ideal candidate should be capable of planning, executing, monitoring, and optimizing paid advertising campaigns to generate quality leads, improve conversions, and achieve business objectives.

Key Responsibilities (PPC Focused):

1. Own and manage end-to-end PPC campaigns across platforms including Google Ads, Bing Ads, and Meta Ads.
2. Conduct in-depth keyword research, competitor analysis, and audience targeting to drive high-quality traffic and conversions.
3. Develop and execute campaign strategies for Search, Display, Shopping, and Remarketing campaigns.
4. Optimize campaigns through bid management, budget allocation, and continuous performance monitoring.
5. Create compelling ad copies, test creatives, and perform A/B testing to improve CTR and conversion rates.
6. Implement and manage conversion tracking, pixels, and event tracking using tools like Google Tag Manager.
7. Analyze campaign data (CPC, CPA, ROAS, CTR, Quality Score, etc.) and generate actionable insights.
8. Continuously improve campaign performance through data-driven optimization techniques.
9. Manage large advertising budgets efficiently to ensure maximum ROI.
10. Stay updated with the latest PPC trends, algorithm updates, and platform changes.

Key Skills:

• Strong expertise in PPC / Paid Media Campaigns
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Bing Ads / Microsoft Advertising
• Keyword Planning & Competitor Analysis
• Conversion Tracking & Attribution (Google Tag Manager, GA4)
• Campaign Optimization & Budget Management
• A/B Testing & Performance Analysis
• Data Analysis & Reporting

Required Candidate Profile:

• 2+ years of hands-on experience in Performance Marketing with a strong PPC focus
• Proven track record of managing and scaling high-budget PPC campaigns
• Experience handling international clients, preferably US-based
• Strong analytical mindset with data-driven decision-making ability
• Excellent communication skills (verbal & written) for client interaction
• Ability to work in a fast-paced, target-driven environment

Preferred Qualifications:

• Google Ads Certification (Search/Display/Measurement)
• Experience in an agency setup
• Familiarity with marketing automation tools and CRM integrations

Key Competencies

• Data-driven decision-making
• Client management & communication
• Strategic thinking
• Attention to detail
• Problem-solving approach
• Quality Score Improvement
• Return on Ad Spend (ROAS)

Why Join Us

• Opportunity to work with global clients (US market exposure)
• Dynamic and growth-oriented work environment