Performance Marketing Specialist Google Ads & Meta Ads

About the Role

We are looking for an experienced Meta Ads and Google Ads Specialist to join our digital marketing team and manage paid advertising campaigns across a portfolio of multiple client accounts.

This role is suited to someone who is highly confident in both Google Ads and Meta Ads, understands performance marketing, and has experience working with Australian businesses or Australian agency clients.

The successful candidate must be able to show a proven track record of campaign results, including examples of previous campaigns, performance statistics, lead generation results, ROAS improvements, CPA reductions, conversion growth, or other measurable outcomes.

Key Responsibilities

• Manage paid advertising campaigns across Google Ads and Meta Ads for multiple clients.
• Plan, launch, optimise and scale campaigns for lead generation, ecommerce, service businesses and local Australian companies.
• Work across Google Search, Display, Performance Max, YouTube, Shopping and remarketing campaigns.
• Work across Meta Facebook and Instagram campaigns, including lead generation, traffic, conversion, retargeting and awareness campaigns.
• Conduct keyword research, audience research, competitor research and campaign planning.
• Write and test ad copy, headlines, descriptions and creative angles.
• Set up, review and optimise conversion tracking using Google Tag Manager, GA4, Meta Pixel and conversion events.
• Monitor campaign performance daily and make proactive optimisation decisions.
• Manage budgets across multiple client accounts and ensure spend is being used effectively.
• Prepare clear reports showing campaign performance, results, insights and next-step recommendations.
• Identify underperforming campaigns and provide strategic recommendations to improve results.
• Work with internal account managers, designers and developers to improve landing pages, creatives and conversion performance.
• Maintain high standards of accuracy, communication and accountability across all managed client accounts.

Required Experience

• Minimum 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong experience managing multiple client accounts at the same time, preferably in an agency environment.
• Proven experience working with Australian businesses, Australian clients or Australian market campaigns.
• Strong knowledge of Australian lead generation markets, local service businesses and ecommerce campaigns.
• Experience managing campaigns with measurable performance outcomes.
• Ability to provide examples of previous campaign results, including statistics and proof of performance.
• Experience with Google Ads Search, Performance Max, Display, Remarketing, YouTube and Shopping campaigns.
• Experience with Meta Ads Manager, Facebook campaigns, Instagram campaigns, custom audiences, lookalike audiences and retargeting.
• Experience with GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Strong understanding of campaign structure, budget allocation, bidding strategies and conversion optimisation.
• Ability to analyse data and explain campaign performance clearly.

Must-Have Skills

• Google Ads campaign management
• Meta Ads campaign management
• Australian market experience
• Lead generation campaign experience
• Ecommerce campaign experience
• Conversion tracking setup and troubleshooting
• GA4 and Google Tag Manager knowledge
• Meta Pixel and event tracking knowledge
• Campaign reporting and performance analysis
• Budget optimisation
• Strong written English
• Ability to work independently and manage multiple accounts

Performance Proof Required

Applicants must be able to provide examples of previous work, such as:

• Google Ads campaign results
• Meta Ads campaign results
• Lead generation statistics
• ROAS improvements
• CPA or CPL reductions
• Conversion rate improvements
• Before-and-after campaign performance
• Screenshots, reports, case studies or campaign summaries
• Examples of Australian businesses or industries they have worked with

Applications without evidence of campaign performance may not be considered.

Ideal Candidate

The ideal candidate is not just someone who can run ads, but someone who understands how to improve campaign performance and generate measurable results for clients.

You should be proactive, analytical, detail-focused and confident managing paid media campaigns across multiple industries. You must be comfortable working in a fast-paced agency environment and able to manage multiple client accounts without needing constant supervision.

Salary

7-10 LPA, depending on experience, skill level, Australian market experience and proven results.

How to Apply

Please submit your resume along with examples of previous Google Ads and Meta Ads campaign results.

Your application should include:

• Examples of campaigns you have managed
• Industries you have worked with
• Monthly ad budgets you have managed
• Campaign performance statistics
• Australian businesses or markets you have experience with
• Tools and platforms you are confident using