Performance Marketing Specialist - Google Ads & Meta Ads Campaign
Aptita · Hyderabad · onsite · Posted 86d ago
About a minute. You'll make an account on the way through.
About this role
Job Description:
We are looking for a Senior Performance Marketer with 4-8 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budget scales.
Key Responsibilities:
- Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts.
- Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation.
- Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accounts.
- Manage monthly ad spends ranging from small accounts to large multi-lakh budgets.
- Prepare accurate, insightful, and well-presented performance reports for each account.
- Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accounts.
- Guide and review the work of junior performance marketers within the pod.
Required Skills:
- 4-6 years of hands-on performance marketing experience in a digital marketing agency.
- Expert-level knowledge of Google Ads and Meta Ads.
- Proficiency in GA4, Google Tag Manager, and Meta Pixel.
- Strong analytical thinking and communication skills.
- Agency experience is mandatory.
Sourced from iimjobs