Performance Marketing Specialist FMCG & Creative Agency Experience | 5-6 yrs+

Job Title: Performance Marketing Specialist

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Experience: 6-7 years (Agency or Quick Commerce experience preferred) 

About Us – Sociapa Ventures Pvt. Ltd. Sociapa is a dynamic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.

Role Overview: We are seeking a Performance Marketing Specialist with strong expertise in paid media and Quick Commerce marketing. The ideal candidate should have a proven track record of managing and optimizing campaigns on platforms like Meta, Google, YouTube, and Quick Commerce marketplaces (Blinkit, Zepto, Swiggy, Instamart, Big Basket, etc.). This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.

Key Responsibilities:

• Plan, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and Quick Commerce platforms (Blinkit, Zepto, Instamart, BigBasket, etc.).

• Drive campaigns for product visibility, conversions, and sales uplift across eCommerce and Q-Commerce platforms.

• Analyze campaign performance using Google Looker Studio, Analytics, Excel, Power BI, or similar tools; provide insights and actionable recommendations.

• Conduct A/B testing, audience segmentation, and creative optimization to maximize ROI.

• Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.

• Monitor budget pacing, bids, and performance trends, ensuring cost efficiency and goal achievement.

• Stay updated on Quick Commerce trends, category dynamics, and platform algorithms to maintain a competitive edge.

• Prepare detailed performance reports, dashboards, and client presentations with measurable KPIs.

Required Skills & Qualifications:

• 6-7 years of hands-on experience in performance marketing, preferably in a digital marketing or eCommerce/Quick Commerce environment.

• Strong command of Google Ads, Meta Ads, YouTube Ads, and marketplace ad platforms like Blinkit Ads, Zepto Ads, and Instamart.

• Analytical mindset with expertise in Looker Studio, Google Analytics, Excel, Tableau, or Power BI.

• Proven ability to manage multiple client campaigns with clear performance tracking and optimization.

• Deep understanding of FMCG, consumer goods, and online retail ecosystems.

• Excellent communication, reporting, and client interaction skills.

• Bachelor's degree in Marketing, Business, or related field.

Preferred Qualifications:

• Google Ads and Meta Blueprint Certifications are an advantage.

• Prior experience in Quick Commerce ad management and FMCG campaign strategy.

• Familiarity with CRM tools, conversion rate optimization (CRO), and landing page analytics.

To Apply: Send your CV and relevant campaign reports to [HIDDEN TEXT]