Performance Marketing Specialist D2C FMCG Brand Exp: 07 years + WIPRO Partnered - Package 18 LPA

Location: Marol Andheri

Working days: 6 days

Role

Lead Soulflower's performance marketing across Meta, Google, and Marketplace Collaborative Ads (CPAS) to drive profitable, scalable growth. This is a high-ownership role for a hands-on performance marketer who can define strategy, optimize campaigns, challenge agencies, and ensure every marketing rupee delivers measurable business impact.

Key Responsibilities

• Own performance marketing strategy across Meta, Google, and marketplace channels.
• Lead campaigns across Meta (Advantage+, Catalog, DPA, Prospecting, Retargeting, Creator Ads) and Google (Search, Shopping, PMax, YouTube, Display).
• Scale Collaborative Ads (CPAS) across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, and other marketplaces.
• Build channel plans covering budgets, audiences, bidding, creatives, offers, and landing pages.
• Manage agencies with clear KPIs, regular reviews, and strong accountability.
• Audit campaign structures, tracking, attribution, audience quality, and optimization opportunities.
• Optimize budget allocation to maximize ROAS, profitability, and growth.
• Partner with Creative, D2C, Marketplace, and Analytics teams to improve conversion, AOV, retention, and contribution margin.
• Build a structured creative testing and scaling framework.
• Ensure accurate tracking through GA4, GTM, Meta Pixel, Conversions API, Merchant Center, and marketplace analytics.
• Deliver actionable weekly business reviews with insights, decisions, and growth opportunities.
• Stay ahead of platform updates, AI-driven automation, and emerging advertising trends.

Metrics You'll Own

• Revenue & New Customer Acquisition
• ROAS, MER & CAC
• Contribution Margin
• Conversion Rate & AOV
• Customer Lifetime Value (LTV)
• Marketplace Revenue (CPAS)
• Creative Performance
• Budget Efficiency & Forecast Accuracy
• Incremental Growth

Ideal Candidate

• 7–12 years of hands-on performance marketing experience in D2C, beauty, FMCG, or e-commerce.
• Proven track record managing large Meta and Google ad budgets.
• Strong expertise in Meta Ads Manager, Google Ads, GA4, GTM, Merchant Center, and product feeds.
• Hands-on experience with Collaborative Ads (CPAS) and marketplace performance marketing.
• Strong understanding of attribution, conversion tracking, incrementality, and media measurement.
• Commercially driven, analytical, and comfortable owning revenue and profitability metrics.
• Able to independently diagnose and optimize campaigns rather than rely solely on agencies.
• Strong creative instinct with experience scaling high-performing ad creatives.

Success in the First 6 Months

• Build a scalable performance marketing roadmap across Meta, Google, and marketplaces.
• Improve revenue quality, ROAS, MER, and contribution margin.
• Strengthen agency accountability with transparent reporting.
• Establish a disciplined creative testing and optimization engine.
• Scale CPAS into a meaningful growth channel.
• Eliminate inefficient media spend and unlock new growth opportunities.