Performance Marketing Specialist - at Chembur

Greetings from Kindle HR!

Please find the details of the job role below:

Key Responsibilities

Performance Marketing Strategy & Execution

• Own end-to-end paid campaigns on Google Ads (Search, App, Display, YouTube, Shopping), Meta Ads (Facebook/Instagram), and LinkedIn Ads
• Plan, launch, monitor, and optimise campaigns with ROAS/CPA goals
• Perform CRO using Microsoft Clarity, A/B testing, and feedback loop optimisation
• Collaborate with creative teams for impactful communication

Media Planning & Budget Management

• Develop media plans across diverse industries
• Allocate and manage budgets effectively
• Forecast and prepare scenario plans

Analytics, Tracking & Reporting

• Setup via GTM, GA4, Facebook Pixel, Conversion API, AppsFlyer
• Build dashboards with Google Looker Studio, Excel/Sheets
• Deliver insights and strategic recommendations

Automation & Martech

• Marketing automation with tools like Zapier, WhatsApp APIs (AIsensy, WATI), Mailchimp, HubSpot, Zoho CRM
• Lead tracking and martech integrations

Research & Competitor Intelligence

• Tools: SEMrush, Facebook Ads Library, Google Transparency
• Study competitors ads, keywords, and offers

Client Communication & Team Collaboration

• Direct client interaction, reporting, and strategy sync
• Collaborate with internal creative, tech, and AI teams

Bonus (Nice to Have)

• Knowledge of programmatic platforms (DV360, Campaign360)
• Experience with native ads (Taboola, Outbrain)
• Domain expertise in finance & e-commerce

Interested candidates please share your resume at [email removed]