Performance Marketing Specialist - Amazon

Role & responsibilities

• Plan, execute, and optimize Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Monitor key metrics including ACOS, TACOS, ROAS, CTR, CPC, and Conversion Rate.
• Conduct keyword, search-term, placement, campaign, and SKU-level analysis.
• Optimize campaign structures, bids, budgets, targeting, and placements to improve performance.
• Analyse advertising performance alongside overall sales, conversion, organic performance, and product ranking.
• Support advertising strategies for new product launches, deals, promotions, and existing product growth.
• Track performance through regular reports and MIS and identify opportunities for improvement.
• Collaborate with account management, category, catalogue, and other teams to support marketplace growth.
• Take ownership of assigned campaigns/products and ensure regular
• monitoring and optimization.

Key Requirements

• 13 years of hands-on experience managing Amazon Advertising
• campaigns.
• Strong working knowledge of Amazon Advertising Console and
• Amazon PPC.
• Understanding of keyword research, search-term analysis, bidding,
• campaign structuring, targeting, and placement optimization.
• Good analytical and problem-solving skills.
• Proficiency in Excel, including Pivot Tables, XLOOKUP/VLOOKUP, and
• data analysis.
• Strong ownership, attention to detail, and willingness to learn.

Added Advantage

• Experience with Amazon international marketplaces such as the US, UK, Canada, Europe, or Middle East.
• Familiarity with Amazon Brand Analytics, Search Query
• Performance, and third-party Amazon analytics tools.
• Exposure to TikTok Shop / TikTok Ads.
• Knowledge of Power BI, SQL, Python, or reporting automation.