Performance Marketing & Social Media Executive

Role & responsibilities

Preferred candidate profile

Role: Performance Marketing & Social Media Executive (Fashion)

Location: Bangalore (On-site)

Experience: 3 - 7 Years

Salary: 3,50,000 - 5,50,000 P.A.

About the Role:

We are hiring a high-energy Performance Marketing & Social Media Executive to drive growth across our Instagram and Facebook ecosystems. This role bridges creative execution with data-driven media buyingtaking ownership of daily organic content production (Reels, Stories, Posts) while running and optimizing direct-response ad campaigns inside Meta Ads Manager.

Key Responsibilities:

• Paid Ad Management: Set up, monitor, and optimize daily ad campaigns inside Meta Ads Manager (Instagram & Facebook), tracking ROAS, CPA, CTR, and conversion velocity.
• Creative Production: Script, shoot, and edit high-retention short-form video ads, reels, and promotional creatives using tools like CapCut, VN, or Premiere Pro.
• Organic Community Growth: Maintain an active posting calendar on Instagram and Facebook; handle audience engagement (comments and DMs) within target turnaround times.
• Promotional Campaigns: Plan and execute seasonal sales, product drops, and festive discount campaigns across paid and organic channels.
• Reporting & Insights: Analyze campaign performance weekly via Meta Ads Manager and GA4, identifying creative fatigue and audience saturation early.

Desired Candidate Profile:

• 3 to 7 years of hands-on experience running Meta Ads and managing brand social accounts. (Fashion)
• Proven ability to shoot and edit short-form direct-response video content independently.
• Practical understanding of core performance metrics: ROAS, CPA, CPC, CPM, and conversion funnels.
• Comfortable working full-time on-site from our Bangalore office.
• A bias for action, strong aesthetic sense, and data-informed decision-making.

Application Requirement:

Candidates MUST provide a link to their creative portfolio, managed social accounts, or sample ad creatives in their resume or questionnaire. Applications without work samples will not be evaluated.