Performance Marketing & SEO Manager

Key Responsibilities:

1. Performance Marketing Strategy

• Develop and execute the overall performance marketing strategy aligned with business and revenue objectives.
• Plan monthly and quarterly media spends based on revenue targets, CAC and ROAS objectives.
• Identify opportunities for customer acquisition, retargeting and scaling.

2. Paid Media Management

• Manage and optimize campaigns across Meta, Google Ads, YouTube and other relevant platforms.
• Manage campaign structures across prospecting, retargeting, new customer acquisition and repeat customers.
• Continuously optimize audiences, creatives, placements, bidding strategies and budgets.
• Conduct A/B testing for creatives, audiences, landing pages and campaign strategies.

3. Revenue & Growth

• Drive online revenue and customer acquisition while maintaining targeted ROAS and CAC.
• Identify opportunities to improve conversion rates, AOV and overall marketing efficiency.
• Work closely with the E-commerce and Creative teams to develop campaigns that drive business outcomes.

4. SEO

• Drive SEO strategy to improve organic traffic, search rankings, and revenue.
• Conduct keyword research, on-page optimization, technical SEO, and competitor analysis.
• Optimize product/category pages and content for organic visibility and conversions.
• Track SEO performance and implement initiatives to improve organic growth and acquisition.

5. Analytics & Reporting

• Track and analyze key performance metrics such as:
• ROAS
• CAC/CPA
• Revenue
• Conversion Rate
• AOV
• CTR
• CPC/CPM
• New Customer Acquisition
• Repeat Purchase Rate
• Prepare regular performance dashboards and provide actionable insights to management.
• Analyze campaign performance and take corrective actions based on data.

6. Creative & Content Collaboration

• Work with the creative/content team to develop high-performing ad creatives, videos and copies.
• Identify winning creative formats and communicate insights to the creative team.
• Develop a structured creative testing framework.

7. Budget Management

• Manage and allocate performance marketing budgets efficiently.
• Monitor daily spends and ensure campaigns remain within approved budgets.
• Scale campaigns based on profitability and business priorities.

8. Cross-functional & Vendor Collaboration

• Collaborate with E-commerce, Brand, Creative, CRM and Product teams to ensure an integrated growth strategy.
• Work very closely with vendors.
• Work with technology/analytics teams to ensure accurate tracking and attribution.
• Stay updated on digital marketing trends, platform changes and emerging acquisition channels.