Performance Marketing Professional

- Bachelor s degree in Marketing, Business, Digital Marketing, Communications or a related field.

- 2-5 years of hands-on experience in Performance Marketing / Digital Advertising.

- Proven experience managing and optimising Meta Ads campaigns independently.

- Experience in lead-generation campaigns is strongly preferred.

- Candidates with experience in Education, Real Estate, Training, or other lead-driven businesses will be preferred.

- Certifications in Meta Blueprint, Google Analytics or Digital Marketing will be an added advantage.

- Plan, launch, manage, and optimise Meta Ads campaigns across Facebook & Instagram.

- Develop performance marketing strategies aligned with business and admissions objectives.

- Manage complete campaign funnels: Audience Ad Lead.

- Conduct continuous A/B testing of creatives, copy, audiences, placements, and campaign structures.

- Monitor and optimise key metrics including CPL, CTR, CPM, CPC, Lead Quality, Conversion Rate and ROAS.

- Analyse campaign performance and identify opportunities to reduce acquisition costs and improve lead quality.

- Manage daily/weekly/monthly campaign budgets and pacing.

- Build and refine audiences using interest, demographic, behavioural, lookalike and retargeting strategies.

- Work closely with the creative/content team to develop high-performing ad creatives and messaging.

- Identify which creatives, hooks, audiences and offers are driving the best results.

- Track campaign performance through Meta Ads Manager, Pixel/Events and relevant analytics tools.

- Coordinate with the sales/admissions team to understand lead quality and improve campaign targeting.

- Prepare regular performance reports, insights and actionable recommendations.

- Stay updated with Meta algorithm changes, advertising trends, new campaign formats and industry best practices.

- Take ownership of campaign performance and proactively troubleshoot underperforming campaigns.

We are looking for an experienced Performance Marketing Specialist to own and scale our digital lead-generation campaigns, with a strong focus on Meta Ads (Facebook & Instagram).

The ideal candidate should be hands-on with campaign strategy, audience targeting, creative testing, budget optimization, lead-generation funnels, and performance analytics. This role requires someone who can go beyond campaign execution and take ownership of the numbers from lead generation to lead quality and conversion.