Performance Marketing Professional- Upkarma Ayurveda (D2C Brands)

Role & responsibilities

• Campaign Management: Build, launch, and manage paid campaigns across channels like Google Ads, Meta Ads, and LinkedIn.

• Optimization & Testing: Run continuous A/B tests on ad creatives, copy, and landing pages to improve conversion rates and lower cost-per-acquisition (CPA).

• Budget Allocation: Manage and forecast media spending efficiently to hit monthly and quarterly growth targets.

• Data Analysis: Track and analyze key performance metrics (ROAS, CTR, CPA, LTV) using tools like Google Analytics, shopify etc.

• Cross-Functional Collaboration: Partner with creative and content teams to design high-performing ad assets.