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Role & responsibilities

Plan and manage Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising campaigns.
Optimize campaigns to generate high-quality international buyer inquiries.
Improve conversion rates and reduce Customer Acquisition Cost (CAC).
Manage remarketing campaigns across multiple platforms.
Track campaign ROI, CPL, CPA, ROAS, and other key marketing metrics.
Perform A/B testing for landing pages, creatives, and ad copy.
Manage marketing budgets efficiently.
Research high-demand wholesale products for global eCommerce brands.
Identify trending products on Amazon, Shopify, TikTok Shop, Etsy, Walmart Marketplace, and Instagram.
Analyze product demand, competition, pricing, and profit opportunities.
Develop strategies to increase RFQs, buyer registrations, and supplier participation.
Create category expansion plans based on market demand.
Work with sourcing teams to identify new product opportunities.

KPI

Qualified Buyer Inquiries Generated
Cost Per Qualified Lead (CPL)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Organic Website Traffic
Product Category Growth
RFQ Conversion Rate
Buyer Registration Growth
Repeat Buyer Rate
Marketing Automation Efficiency

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