{"@context":"https://schema.org","@type":"JobPosting","title":"Performance Marketing Manager","description":"

Key Responsibilities:

Plan, execute, and optimize Meta Ads campaigns for D2C brands.
Manage ad budgets and ensure maximum ROI/ROAS.
Create and test different audience segments, creatives, and ad copies.
Monitor campaign performance and prepare regular reports.
Analyze key metrics such as CPC, CPA, CTR, ROAS, and Conversion Rate.
Implement retargeting and remarketing strategies.
Coordinate with the creative team for ad creatives and campaign assets.
Stay updated with Meta Ads trends, platform updates, and best practices.
Track website performance using Meta Pixel and conversion events.

Requirements:

13 years of experience in Performance Marketing.
Proven experience managing Meta Ads for D2C brands.
Strong understanding of Facebook Ads Manager and Meta Business Suite.
Knowledge of Meta Pixel, Conversion API, and event tracking.
Experience in scaling campaigns while maintaining profitability.
Good analytical and reporting skills.
Basic understanding of Google Analytics is a plus.
Excellent communication and problem-solving skills.

Preferred Skills:

Experience with Shopify-based D2C brands.
Knowledge of Google Ads and other paid marketing channels.
Ability to analyze customer journeys and optimize funnels.

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