Performance Marketing Manager

Performance Marketing Manager

About the role

GlobalNorth advises high-net-worth individuals on residency and citizenship by investment. We are hiring a hands-on Performance Marketing Manager to run paid acquisition for this audience, from first click to closed client. The role manages paid media spend of 10 lakh or more per month across Google, Meta and LinkedIn, and is accountable for the ad spend and delivering best in class ROAS. Decisions in this category take months, so the role is judged on qualified consultations and revenue, not on lead volume. There is no external agency. The manager builds, runs, tracks and reports the work personally.

Key responsibilities

Paid media and ROAS

• Own the monthly media plan and budgets across markets and residency or citizenship programmes, and deliver the ROAS target.
• Run Google Search, YouTube and Demand Gen, Meta (Advantage+ leads and Click-to-WhatsApp) and LinkedIn campaigns aimed at HNI individuals.
• Scale winning campaigns in controlled steps, and reallocate budget on cost per qualified consultation and cohort revenue.
• Review AI Max, Performance Max and Advantage+ reports every week. Set exclusions and text guidelines, and run experiments before moving budget to any automated setup.
• Build first-party and remarketing audiences with lookback windows of 6 to 18 months.

Tracking and measurement

• Manage Google Tag Manager, pixels, events, consent mode and GA4.
• Send CRM stages and deal values (qualified, consultation held, proposal, closed-won) back to Google, Meta and LinkedIn through CRM integrations, connector tools or scheduled uploads.
• Specify with the web developer that every form saves click IDs, UTMs and hashed contact data to the CRM record, and test this for each new form and every month.
• Attribute closed-won revenue to campaign, keyword and creative.

Sales alignment and nurture

• Review lead quality with advisors every week and record reasons for disqualification and lost deals.
• Work with sales to raise the share of booked consultations that are held.
• Run automated email and WhatsApp journeys for long consideration periods, and promote webinars, seminars and client events.

Email marketing

• Plan and send programme updates, webinar invitations and client newsletters to segmented lists.
• Manage list hygiene, consent and unsubscribes, and keep sender domain authentication (SPF, DKIM, DMARC) in place.
• Test subject lines, content and send times, and judge results on clicks, replies and consultations booked rather than opens.

Reporting and planning

• Produce weekly and monthly funnel reports covering spend, qualified leads, consultations, proposals, closed-won revenue, ROAS and cost of acquisition.
• Analyze leads by month of creation to allow for the sales lag, and recommend changes with their expected effect on ROAS.
• Maintain full-funnel dashboards in Looker Studio and prepare a quarterly revenue forecast and budget plan.

What we are looking for

• Has personally managed 10 lakh or more per month across Google, Meta and LinkedIn, and can walk us through the accounts.
• 6-7 Years of relevant Experience in B2B or D2C combined.
• A record of revenue-based results (ROAS) in a high-ticket, advisory sale with a long decision cycle, such as immigration, wealth management, private banking, premium real estate or overseas education.
• Hands-on experience with Advantage+ leads, AI Max for Search and Performance Max, including how to control them, and judgement on when a manual setup is better.
• Hands-on experience with Google Tag Manager, GA4, enhanced conversions and sending CRM results back to ad platforms. Comfortable measuring results with a sales lag.
• Has reached affluent individuals across search, video, Meta and LinkedIn while keeping lead quality high.
• Works weekly with sales advisors and changes targeting based on their feedback.
• Has run segmented email programmes for a considered purchase, and understands deliverability, consent and list hygiene.
• Understands ad policy and claim rules for regulated advisory services.
• Builds campaigns, tracking and reports personally, without relying on an agency.