Performance Marketing Manager

Key Responsibilities

• Plan, execute, and optimize advertising campaigns on Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.
• Manage sponsored product ads, search placements, banner ads, and other available advertising formats on quick commerce platforms.
• Develop media plans and campaign strategies based on brand objectives, budgets, target audiences, and product categories.
• Monitor key performance metrics, including impressions, clicks, CTR, CPC, conversions, sales, ACoS, and ROAS, wherever available.
• Optimize campaign bids, budgets, keywords, product listings, and placements to improve campaign efficiency.
• Analyze product-wise, city-wise, and platform-wise campaign performance to identify growth opportunities.
• Coordinate with brand, sales, and platform account management teams to ensure effective campaign execution.
• Track inventory availability, product visibility, pricing, and listing quality to identify factors affecting campaign performance.
• Prepare daily, weekly, and monthly performance reports with actionable insights and recommendations.
• Manage advertising budgets efficiently and ensure campaigns meet agreed performance targets.
• Stay updated on new ad formats, platform features, category trends, and quick commerce advertising opportunities.