Performance Marketing Manager

Company Description Lea Clothing Co. is a sustainable fashion brand created for young Indian consumers, with a focus on celebrating bodies of all shapes and sizes. Rooted in the Latin word for lioness, Lea designs apparel for individuals who are bold, confident, and willing to challenge the status quo. The brand is built on three core pillars: body positivity, sustainability, and size inclusivity. With petite-friendly hemlines, curve-accentuating silhouettes, and a minimalistic color and print palette, Lea aims to offer timeless pieces that become long-term wardrobe staples rather than fast-fashion trends.

Role Description The Performance Marketing Manager will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta and Google to drive customer acquisition and revenue growth. Day-to-day tasks include managing campaign budgets, tracking key performance metrics, analyzing data, and making data-driven recommendations to improve return on ad spend. The role involves collaborating with creative, content, and e-commerce teams to align messaging, landing pages, and promotions with marketing objectives. This is a full-time, on-site role based in Noida.

Qualifications

• Candidates should possess at least 3-4 years paid marketing experience with a D2C brand.
• Candidate should possess strong performance marketing skills, including paid search (SEM), paid social, and display advertising campaign management.
• Candidates should possess data and analytics skills, including proficiency with marketing analytics tools, A/B testing, conversion rate optimization, and reporting dashboards.
• Candidates should possess digital strategy skills, including audience segmentation, funnel planning, growth strategy, and budget allocation across channels.
• Candidates should possess e-commerce and CRM skills, including experience driving online sales, managing remarketing campaigns, and optimizing customer lifetime value.
• Candidates should possess collaboration and communication skills, including the ability to work with creative, content, and product teams and present insights to stakeholders.
• Relevant qualifications include prior experience in performance marketing for fashion, retail, or D2C brands, familiarity with tools such as Google Ads, Meta Ads Manager, and Google Analytics, and a bachelor's degree in marketing, business, or a related field.