Performance Marketing Manager

Job Description

We are looking for someone who understands ROI, ROAS, lead generation, conversion optimization, and scaling advertising campaigns, not just running ads.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other platforms.
• Experience with CRM platforms, preferably GoHighLevel (GHL).
• Manage advertising budgets and maximize ROAS and ROI.
• Develop performance marketing strategies for multiple clients across different industries.
• Lead and mentor a team of PPC specialists and digital marketers.
• Implement advanced conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
• Conduct A/B testing, audience segmentation, remarketing, and landing page optimization.
• Develop lead generation and customer acquisition strategies for Canadian and US markets.
• Monitor campaign performance, CPL, CPA, CAC, CTR, and conversion rates.
• Ability to build sales funnels, landing pages, and automated lead-nurturing workflows.
• Experience integrating CRM with advertising platforms and tracking leads through to sales.
• Prepare performance dashboards and present actionable insights to management and clients.
• Work closely with creative, content, sales, and web development teams.
• Manage multiple client accounts while ensuring deadlines, profitability, and performance targets are achieved.

Required Skills & Qualifications

• Minimum 7 years of hands-on experience in performance marketing.
• Minimum 3 years of experience managing teams or leading paid media operations preferred.
• Strong expertise in Google Ads and Meta Ads is mandatory.
• Proven experience managing significant monthly advertising budgets.
• Strong knowledge of Google Analytics 4, GTM, Looker Studio, and conversion tracking.
• Experience with CRM systems, marketing automation, and lead attribution.
• Ability to independently develop and execute performance marketing strategies.
• Strong analytical, leadership, communication, and client management skills.
• Experience working in a digital marketing agency with multiple clients is highly preferred.
• Experience managing campaigns for North American clients is a strong advantage.

What We Are Looking For

We want a strategic leader who can take ownership of client results, identify growth opportunities, improve campaign profitability, and build a high-performing advertising team.

The ideal candidate should be comfortable managing both strategy and execution, solving performance challenges, and scaling successful campaigns.