Performance Marketing Manager

Job Purpose

Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

• Strategy Development: Develop and implement comprehensive on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-comemerce platforms.
• Campaign Management: Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR, and other key performance metrics.
• Performance Analysis: Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency. Continuously test and optimize campaigns based on data insights.
• Budget Management: Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.
• Agency Management: Manage agency to implement performance marketing strategies.
• Stakeholder Management: Collaborate with cross-functional teams including Brand and Design teams.
• Third Party Stakeholder: Build and maintain strong relationships with advertising platforms teams to identify opportunities for growth.
• Stay Updated: Stay informed with industry trends, best practices, and emerging technologies in performance marketing, and implement innovative strategies to stay ahead of the competition.
• Reporting: Monitor and report on key performance indicators (KPIs) and marketing metrics to track progress towards goals and objectives and communicate insights to stakeholders.
• Lead the digital capability: Lead the digital capability for the brand teams as well as key stakeholders in other functional areas.
• Create and pilot e-commerce initiatives: Create and pilot e-commerce initiatives.
• Customer insight: Continue to feed the customer insight to the commercial team's brand strategy.
• Digital operational planning: Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy.

Why you

We are looking for professionals with these required skills to achieve our goals:

• MBA Tier 1 colleges.
• 3+ years in a large multi-national working environment.
• 3+ years Marketing experience.
• Experience in multi-channel/digital marketing.
• On platform experience on blinkit, amazon, flipkart etc.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experience
• Digital course work
• Expert in digital marketing channels in sales and marketing
• Ability to influence, challenge and gain credibility with senior commercial leaders
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts
• Proven track record of driving sales performance
• Agency management experience
• Proficient in customer understanding and campaign development
• Capable of working across boundaries and functional areas
• Familiarity with copy approval process
• Experience in the Pharma sector
• Project management experience

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.