Performance Marketing Manager

Job Description: Senior Performance Marketing Executive E-commerce & Quick Commerce

Location: Mumbai

About the Role

We are looking for a data-driven and commercially oriented Senior Performance Marketing Executive to manage and optimize advertising performance across e-commerce marketplaces, Quick Commerce platforms, and D2C channels.

The ideal candidate will have hands-on experience in Amazon Ads, marketplace performance marketing, and at least one Quick Commerce platform such as Blinkit, Zepto, or Swiggy Instamart. The role requires strong analytical skills, proficiency in Excel, and the ability to connect advertising investments with inventory availability, product visibility, conversion, sales, and profitability.

Key Responsibilities

1. E-commerce & Marketplace Advertising

• Plan, execute, and optimize advertising campaigns on Amazon and other e-commerce marketplaces.
• Monitor SKU-level performance, including ad spend, sales, ROAS, ACOS, TACOS, conversion rates, and product profitability.
• Identify high-performing and underperforming SKUs and implement appropriate budget allocation strategies.
• Optimize bids, keywords, campaign structures, and advertising budgets to achieve sales and profitability targets.
• Monitor product listings, pricing, Buy Box performance, ratings, reviews, and conversion-related issues.

2. Quick Commerce Performance Marketing

• Manage and optimize advertising campaigns across platforms such as Blinkit, Zepto, and Swiggy Instamart.
• Analyze platform-wise, city-wise, and SKU-wise performance to identify growth opportunities.
• Monitor product availability and ensure advertising spends are aligned with inventory levels and store-level availability.
• Identify underperforming campaigns and reallocate budgets based on ROAS, availability, and business priorities.
• Coordinate with platform account managers to improve campaign performance, product visibility, and sales.

3. Performance Analysis & Reporting

• Analyze large datasets to identify trends, performance gaps, and opportunities for improvement.
• Develop and maintain performance dashboards and reports covering sales, advertising spend, ROAS, ACOS, TACOS, inventory, and targets.
• Track monthly budgets, sales forecasts, planned versus actual performance, and campaign efficiency.
• Use advanced Excel or Google Sheets functions, including Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, COUNTIFS, and IFERROR.
• Present actionable insights and recommendations to management.

4. Budget Planning & Business Growth

• Develop monthly advertising plans aligned with sales targets, promotional events, and seasonal campaigns.
• Allocate budgets across marketplaces, Quick Commerce platforms, and individual SKUs based on performance and business priorities.
• Forecast sales and advertising returns using historical data and realistic performance assumptions.
• Identify opportunities to improve marketing efficiency, reduce wasted spends, and maximize return on investment.
• Align advertising strategies with stock availability, pricing, margins, and overall business objectives.

5. D2C & Digital Marketing Support

• Monitor D2C website performance, including traffic, conversion rate, customer acquisition cost (CAC), average order value (AOV), and ROAS.
• Coordinate with agencies and internal teams for Meta Ads and Google Ads performance.
• Analyze campaign performance across the customer funnel and recommend actions to improve conversions and customer acquisition.
• Identify opportunities to improve traffic quality, customer acquisition efficiency, and website conversion.

6. Cross-functional Coordination

• Work closely with E-commerce, Quick Commerce, Sales, Supply Chain, Finance, and Creative teams.
• Coordinate inventory planning and replenishment requirements to ensure advertising campaigns are supported by adequate stock.
• Flag potential stock-outs, pricing issues, listing problems, and other factors affecting campaign performance.
• Collaborate with external agencies and marketplace account managers to achieve business objectives.

Required Skills & Qualifications

• 25 years of relevant experience in performance marketing, e-commerce advertising, or marketplace growth.
• Hands-on experience managing Amazon Ads or marketplace advertising campaigns.
• Practical experience with at least one Quick Commerce platform: Blinkit, Zepto, or Swiggy Instamart.
• Strong knowledge of ROAS, ACOS, TACOS, CAC, AOV, and conversion rate (CVR).
• Excellent analytical skills with strong proficiency in Microsoft Excel or Google Sheets.
• Ability to analyze SKU-level data and connect advertising performance with inventory availability, pricing, and sales.
• Experience in budget planning, forecasting, performance tracking, and dashboard creation.
• Working knowledge of Google Ads and Meta Ads.
• Strong communication, problem-solving, and stakeholder-management skills.

Preferred Qualifications

• Experience in beauty, FMCG, personal care, or consumer brands.
• Exposure to Flipkart Ads and multiple Quick Commerce platforms.
• Experience coordinating purchase orders, inventory planning, and replenishment.
• Familiarity with Power BI, Looker, or other reporting and visualization tools.
• Experience managing external marketing agencies and platform account managers.

Key Performance Indicators (KPIs)

• Marketplace and Quick Commerce sales growth.
• Advertising efficiency and return on ad spend (ROAS).
• ACOS, TACOS, and customer acquisition cost.
• SKU-level campaign performance and conversion rates.
• Advertising budget utilization and forecast accuracy.
• Product availability and inventory-aligned advertising spends.
• Achievement of monthly sales and advertising performance targets.