Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Noida Sec 63
Experience: 5+ Years
Employment Type: Full-Time

Job Description:

We are looking for a results-driven Performance Marketing Manager having experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have strong hands-on expertise in Meta Ads, campaign optimization, audience targeting, lead generation, and performance analytics.

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram).
• Manage campaign budgets, audience targeting, bidding strategies, and ad placements.
• Develop and implement performance marketing strategies to generate quality leads, conversions, and revenue.
• Monitor campaign performance and optimize key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rate.
• Conduct A/B testing of ad creative, copy, audiences, and landing pages.
• Coordinate with creative and content teams to develop high-performing ad creative.
• Track and analyze campaign performance using Meta Ads Manager, Google Analytics 4, and conversion tracking tools.
• Prepare regular performance reports and provide actionable recommendations.
• Identify opportunities to improve campaign efficiency and maximize return on ad spend.

Required Skills:

• 5+ years of hands-on experience in performance marketing and paid advertising.
• Strong expertise in Meta Ads Manager and Facebook/Instagram advertising.
• Experience managing advertising budgets and optimizing campaigns for leads, sales, or conversions.
• Good understanding of audience segmentation, retargeting, custom audiences, and lookalike audiences.
• Knowledge of Google Ads, Google Analytics 4, Meta Pixel, and conversion tracking is preferred.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and deliver measurable business results.