Performance Marketing Manager

About the Role

We are looking for a results-driven Performance Marketing Manager to lead customer acquisition and performance marketing initiatives across digital channels. The role will involve owning the paid acquisition funnel end-to-end, from campaign strategy and execution to optimization and conversion, with a strong focus on scaling efficiently while improving CAC, ROAS and overall marketing performance.

The ideal candidate should have strong hands-on experience across Google Ads, Meta Ads, Apple Search Ads, SEO, ASO, analytics and experimentation, along with the ability to translate business objectives into measurable performance marketing strategies.

Key Responsibilities

• Own and drive the overall performance marketing strategy across paid digital channels.
• Manage significant monthly marketing budgets across Google Ads, Meta Ads, Apple Search Ads, affiliates and other performance channels.
• Drive customer acquisition while optimizing CAC, CPA, ROAS, conversion rates and overall marketing efficiency.
• Develop, launch and scale campaigns across the acquisition funnel, including app installs, leads, first transactions/orders and other business conversion goals.
• Lead Google Ads, Meta Ads, Apple Search Ads and app acquisition campaigns, including campaign structure, targeting, bidding, budget allocation and optimization.
• Identify opportunities to scale campaigns while maintaining target acquisition costs and business outcomes.
• Analyze campaign, audience and funnel performance to identify growth opportunities and improve unit economics.
• Design and execute A/B tests and performance marketing experiments across campaigns, audiences, creatives, landing pages and conversion flows.
• Work closely with product, engineering and analytics teams to improve tracking, attribution and conversion measurement.
• Define and implement conversion events and signals through GA4, GTM, Adjust and other analytics platforms.
• Develop dashboards and recurring performance reports covering spend, CAC, conversions, ROAS, customer quality and channel performance.
• Work closely with creative teams to develop, test and scale performance-oriented ad creatives, messaging and landing pages.
• Own and drive SEO and ASO initiatives to improve organic acquisition, app discoverability and overall digital performance.
• Conduct regular competitor, audience and channel analysis to identify new acquisition opportunities.
• Manage external agencies and vendors, including performance reviews, budgets, deliverables and transition of capabilities in-house.
• Collaborate with product, business, analytics and creative teams to translate business objectives into actionable performance marketing plans.
• Stay updated on changes across advertising platforms, attribution, automation, AI-driven campaign optimization and emerging performance marketing channels.

Required Skills

• 68 years of experience in Performance Marketing / Growth Marketing / Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience managing large-scale performance marketing budgets.
• Strong understanding of app and web acquisition funnels.
• Experience with SEO and ASO.
• Strong analytical and data-driven approach to performance marketing.
• Experience with GA4, GTM, Adjust, Google Ads, Meta Ads, Apple Search Ads and Google Search Console.
• Strong understanding of attribution, conversion tracking, campaign measurement and marketing analytics.
• Experience working with product, technology, analytics and creative teams.
• Strong Excel/Google Sheets skills with the ability to build and interpret performance dashboards.
• Excellent communication, stakeholder-management and problem-solving skills.
• Experience managing agencies and bringing performance marketing capabilities in-house

Job location- North Goa,

5 Days working