Performance Marketing Manager

We are hiring a Performance Marketing Manager to own and scale our Meta advertising end to end.

We run two very different businesses: a D2C apparel/streetwear brand and a B2B SaaS product built for the Indian and US market. You will be running paid campaigns for both. From here on, our paid focus is Meta (Facebook + Instagram) only so we want a specialist who goes deep on Meta rather than a generalist who spreads thin across five platforms.

This is a 100% work-from-home role. You can apply from any city in India.

Important: This role is for someone with documented, on-paper experience and a proven track record backed by numbers.

Applications without campaign performance data will not be shortlisted.

What you will do

• Own the full Meta Ads lifecycle for both businesses strategy, campaign build, audience and placement structure, budget allocation, bidding, and daily optimisation.
• Run D2C apparel campaigns: prospecting and retargeting, catalogue/DPA and Advantage+ Shopping campaigns, drop launches, ROAS and CAC targets, creative testing at volume.
• Run SaaS campaigns: lead generation, Click-to-WhatsApp campaigns, demo/signup funnels, and optimising for qualified leads and trial-to-paid not vanity clicks.
• Plan and run a structured creative testing calendar hooks, angles, statics vs. video vs. carousel and brief the design/content team on what to produce next based on what the data says.
• Manage Meta Business Manager, Pixel/Conversions API, catalogue feeds, custom conversions, and audience setup; keep tracking clean and attribution trustworthy.
• Control spend against CAC/ROAS targets, forecast results, and scale winners while cutting losers fast.
• Report weekly with clear numbers spend, ROAS, CPA/CPL, CTR, CPM, frequency, funnel drop-offs — plus what you are changing next week and why.
• Stay on top of Meta policy, ad account health, and platform changes so campaigns never go down for avoidable reasons.

Who we are looking for (must-haves)

• 3–6 years of hands-on Meta Ads experience, with Meta as your primary platform (not a side task within a broader marketing role).
• Experience with BOTH will be an added advantage:
• an apparel / fashion / D2C e-commerce brand, and
• a SaaS or software product
• Proven results with actual numbers. In your application, share: monthly ad spend managed, ROAS achieved, CPA/CPL, and the time period — for both a D2C account and a SaaS account.
• Strong working knowledge of Meta Business Suite/Ads Manager, Pixel and Conversions API, catalogue and product feeds, Advantage+ campaigns, and custom/lookalike audiences.
• Comfortable reading data and making decisions from it — Meta reporting, GA4, and spreadsheets.
• Sharp creative judgement: you can look at an ad and say why it will or will not work for an Indian audience, and write/brief hooks and ad copy accordingly.
• Self-managing and reliable in a remote setup — you set your own priorities, communicate proactively, and hit deadlines without being chased.
• Good written English for reporting and async communication.

Good to have

• Experience with Click-to-WhatsApp campaigns and WhatsApp-led funnels.
• Shopify or similar D2C stack experience; understanding of AOV, LTV, contribution margin, and blended CAC.
• Basic creative execution ability (Canva / CapCut / Figma) for quick iterations.
• Experience with influencer or UGC creative pipelines feeding into paid.

What we offer

• Full ownership of the Meta channel across two brands — your decisions, your budget, your results.
• Fully remote, work from anywhere in India.
• Direct working relationship with the founder; fast decisions, no layers of approval.
• A focused mandate — one platform, done properly.