Performance Marketing Manager

Role & responsibilities :

• Plan and execute digital marketing campaigns on all social media platforms, market place, google and youtube etc.
• A+ listing, Brand store creation, product listing, product campaign and product SEO on Amazon, Flipkart and other marketplaces.
• Author page creation, course listing, course campaign and course SEO on Edutech market place like Udemy, Coursera, Linkedin Learnings etc.
• D2C for courses and books from Company website, social media platforms etc.
• Understand and implement brand guidelines in all work.
• Understand requirements, build strategy for brand communication and implement the same uniformly in all communications.
• Understand requirements, build strategy for PR and ensure implementation of the same from PR agency to ensure most effective use of the same.
• Email, SMS, Whatsapp, Telegram marketing.
• Monthly Reporting of the analysis of all performance marketing activities, ROI and KPIs.

Preferred candidate profile

• Bachelor and Master degree from NAAC A University with more than 60% score.
• Excellent Communication and Presentation Skill.
• 5-6 years of performance marketing experience.
• Preferred experience in edutech, professional education or higher education domain.
• Solid knowledge of new edge tools or performance marketing and reporting.
• Strong analytical skills and data-driven thinking.
• Team leading experience is must.