Performance Marketing Manager

The Sleep Company

About The Sleep Company

The Sleep Company is one of India's fastest-growing D2C sleep and wellness brands, known for its patented SmartGRID technology. We are building a category-defining consumer brand and are looking for a performance marketing specialist to drive efficient, scalable growth across key digital advertising channels.

Role Summary

We are looking for a hands-on Performance Marketing Manager to own and scale paid acquisition across Amazon Ads, Google Ads, and Meta Ads, with a strong emphasis on Amazon Advertising given our marketplace scale. The ideal candidate is a data-driven marketer who can plan, execute, and optimise campaigns to hit efficiency and growth targets across both marketplace and D2C channels.

Key Responsibilities

• Own end-to-end planning, execution, and optimisation of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to drive sales and improve ACOS/TACOS.
• Plan and manage performance campaigns on Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Facebook/Instagram) to support D2C growth.
• Monitor daily campaign performance across platforms and take ownership of key metrics such as ROAS, CAC, CTR, conversion rate, and ACOS.
• Manage and optimise overall performance marketing spend across channels to maximise return on ad spend.
• Conduct keyword research, bid management, and catalog/listing optimisation in coordination with the marketplace and creative teams.
• Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages.
• Build and present regular performance reports and dashboards with actionable insights to leadership.
• Stay current with platform updates (especially Amazon Ads), auction dynamics, and industry best practices, and proactively recommend new opportunities.
• Collaborate closely with creative, category, and marketplace teams to align campaigns with business priorities and seasonal/sale calendars.

Requirements

• 3-6 years of hands-on performance marketing experience, with significant depth in Amazon Advertising (Seller/Vendor Central Ads, DSP). This is a strong-to-have for the role.
• Solid working experience with Google Ads and Meta Ads Manager.
• Strong analytical skills with proficiency in Excel/Google Sheets; familiarity with tools like Amazon Ads Console, Google Analytics, and Meta Ads Manager.
• Proven track record of managing significant monthly ad budgets and delivering efficiency improvements (ROAS/ACOS/CAC).
• Experience in a D2C, e-commerce, or marketplace-led brand is strongly preferred.
• Excellent communication skills and ability to work cross-functionally with creative, category, and leadership teams.
• Bachelor's degree in Marketing, Business, or a related field.

Good to Have

• Experience with Amazon DSP and marketplace-specific promotions (Lightning Deals, Coupons, Prime Day/Sale events).
• Exposure to marketing automation or bid-management tools.
• Prior experience in the sleep, home, furniture, or D2C wellness category.