Performance Marketing Manager

Performance Marketing Manager US Market

Role Overview

Prism is looking for a Performance Marketing Manager to own website revenue and conversion growth for the US market. This role will lead full-funnel performance marketing across paid channels with clear ownership of revenue, ROAS, CAC, and conversion metrics for the website business.

Key Responsibilities

Revenue & Growth Ownership

• Own website revenue, bookings, and conversion rate for the US market.
• Drive YoY growth through performance marketing, funnel optimization, and experimentation.
• Set and manage weekly/monthly targets for revenue, ROAS, CAC, and CVR.

Performance Marketing (Channel Ownership)

• Own and scale paid channels including Google Search, PMAX, Meta (Facebook & Instagram), YouTube, Display, and other performance channels.
• Drive full-funnel performance across prospecting, retargeting, and retention.
• Manage budgets, bid strategies, audience segmentation, and creative testing across platforms.

Work closely with agencies and platform partners (Google, Meta) to unlock scale and efficiency.

Conversion & Funnel Optimization

• Analyze end-to-end website funnel (landing pages search PDP checkout).
• Identify drop-offs and improve CVR through CRO, landing page optimization, A/B testing, and UX improvements.
• Partner with product, design, and tech teams to ship high-impact conversion initiatives.

Analytics & Decision Making

• Track and analyze performance using GA4, attribution tools, and dashboards.
• Conduct deep dives on channel overlap, incrementality, cohort behavior, and marginal ROI.
• Present structured performance insights and growth plans to leadership.

Cross-functional Collaboration

• Work with product, tech, CRM, brand, and content teams to align growth priorities.
• Coordinate with internal and external stakeholders for fast execution and scale.

Requirements Experience & Skills

• Good experience in performance marketing / growth roles.
• Strong hands-on experience with Meta Ads and Google Ads for website-led revenue growth.
• Proven experience managing large-scale performance budgets and driving measurable revenue impact.
• Strong understanding of attribution, conversion tracking, and web analytics.
• Ability to translate data into clear actions and growth levers.
• Ownership mindset with strong bias for action.
• Comfortable operating in fast-paced, target-driven environments.
• Strong communication and stakeholder management skills.

Location - Gurgaon

US Shift - 6:30 PM IST to 3:30 AM IST