Performance Marketing Manager

1. JOB PURPOSE

The Performance Marketing Executive/Specialist will be responsible for planning, executing, monitoring and optimizing paid digital marketing campaigns to increase awareness, author and researcher engagement, journal submissions, conference registrations, reviewer registrations and other measurable business outcomes for RSIS International.

The role will use data-driven marketing across search, social media, display, remarketing and other relevant digital channels, while ensuring that all advertising and communication accurately represents RSIS International, its journals, publishing processes and services.

2. KEY RESPONSIBILITIES

A. Paid Search Marketing

• Plan and manage Google Ads campaigns.with Youtube
• Conduct keyword research for journals, academic publishing, conferences, special issues and relevant research topics.
• Create and optimize Search campaigns.
• Develop ad groups, keyword lists, negative keywords and landing-page strategies.
• Identify high-performing and low-performing keywords and campaigns.
• Optimize budgets based on campaign performance.

B. Meta Advertising

• Plan and manage Facebook and Instagram advertising campaigns.
• Develop campaigns for:
• Calls for Papers
• Journal awareness
• Conference promotion
• Special issues
• Reviewer recruitment
• Academic events
• Researcher engagement

C. Conversion & Lead Generation

Develop campaigns designed to generate measurable actions such as:

Advertisement Landing Page Journal Information Submission/Registration Conversion

Potential conversion events include:

• Manuscript submission
• Submission-page visits
• Conference registration
• Reviewer registration
• Contact-form submission
• WhatsApp/email enquiry
• Newsletter registration
• Special-issue enquiry

D. Google Analytics / Measurement

• Monitor website performance using Google Analytics 4 (GA4).
• Track campaign traffic and user behaviour.
• Analyze acquisition sources.
• Monitor landing-page performance.
• Identify conversion drop-offs.
• Build campaign reports.
• Work with the technical team to implement and verify conversion tracking.

E. Google Search Console & SEO Coordination

• Review Search Console data to understand organic search performance.
• Identify high-performing search queries and landing pages.
• Work with the SEO/content team to improve organic visibility.
• Identify opportunities where paid search and organic search can complement each other.
• Monitor indexing and search-performance issues that affect campaign landing pages.

F. Remarketing / Retargeting

Develop compliant remarketing strategies for users who have previously interacted with RSIS properties, where technically and legally appropriate.

G. AI-Model Ads

Candidate must be aware to use AI powered products such as Chatgpt, Chatbot, AI-search engine, AI-voice assistant.

H. Email Marketing

Candidate must aware of email marketing to connect with relevant author, researchers and reviewers with goal of providing information and invitations.

3. REQUIRED QUALIFICATIONS

Essential

• UG
• 2-5 years of hands-on digital/performance marketing experience.
• Practical experience with Google Ads.
• Practical experience with Meta Ads.
• Experience with GA4 (Google Analytics).
• Understanding of conversion tracking and campaign attribution.
• Strong Excel/Google Sheets skills.
• Strong analytical ability.
• Excellent written English.

4. KEY TECHNICAL SKILLS

The candidate should ideally be comfortable with:

Google Ads
Search, Display, remarketing, keyword research, bidding, conversion optimization.

Meta Ads Manager
Facebook/Instagram campaigns, audience targeting, creative testing and optimization.

GA4
Events, conversions, acquisition reports, user behaviour and campaign analysis.

Google Tag Manager
Basic implementation/testing of marketing and conversion tags.

Google Search Console
Queries, impressions, clicks, CTR, indexing and organic search performance.

Excel / Google Sheets
Pivot tables, filters, formulas, campaign analysis and reporting.

Reporting
Looker Studio or equivalent dashboarding tools.