Performance Marketing Manager

Job Summary

We are looking for a creative and result-oriented Performance Marketing Manager/ Lead to join our team. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns across multiple platforms. The candidate must possess strong knowledge of Meta (Facebook & Instagram) Ads and should be capable of generating quality leads while enhancing brand visibility.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Meta, Google, and other digital platforms.
• Create and manage Meta Ads (Facebook & Instagram) to drive leads, website traffic, and brand awareness.
• Monitor campaign performance and optimize based on key metrics such as CPC, CTR, CPL, and ROI.
• Manage social media platforms by creating engaging content and maintaining a consistent brand presence.
• Coordinate with the design and content teams to develop compelling creatives and marketing materials.
• Manage Google Ads campaigns, including Search, Display, and Remarketing.
• Track, analyze, and prepare performance reports using tools such as Google Analytics and Meta Business Suite.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Work closely with the sales team to improve lead quality and conversion rates.

Required Skills

• Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
• Good knowledge of Google Ads and Google Analytics.
• Ability to analyze campaign performance and make data-driven decisions.
• Excellent communication and content planning skills.
• Creative mindset with attention to detail.
• Proficiency in Microsoft Excel and reporting tools
• Qualification
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3plus years of experience in digital marketing.
• Meta and Google Ads certifications will be an added advantage.

Preferred Candidate Profile

• Strong understanding of audience targeting, remarketing, and campaign optimization.
• Experience in lead generation campaigns.
• Self-motivated, proactive, and able to work independently as well as in a team.
• Ability to manage multiple campaigns and meet deadlines.

Working Location - Kalyani Nagar, Pune
Working Days - Monday to Friday - Work From Office

Excellent communication skills