Performance Marketing Manager

Role Summary

This is not a narrow ads-manager role. You will own customer acquisition through paid channels, use data to improve business decisions, support operational automations, and act as a key marketing coordinator across external partners. You should be equally comfortable looking at campaign numbers, launching a Meta campaign, building a Razorpay page, reviewing lead funnels, and coordinating with creative/SEO partners.

Key Responsibilities

1. Paid Advertising Ownership

• Understand monthly business goals (leads, bookings, CAC, revenue)
• Build acquisition strategy across Meta, Google and relevant channels
• Plan campaign structure, targeting, budgets and testing roadmap
• Identify creative opportunities and brief content team/agencies
• Launch, monitor and optimize campaigns daily
• Improve CPL, conversion rate, ROAS and lead quality
• Scale winning campaigns systematically

2. Data Analytics & Growth Insights

• Analyze GA4, ad platforms, Microsoft Clarity and internal sales data
• Track funnel performance from click to booking
• Identify drop-offs, friction points and customer behaviour trends
• Build weekly dashboards and actionable reports
• Use data to improve campaigns, website performance and decisions
• Recommend experiments backed by numbers

3. Sales & Automation Support

• Build or manage simple operational workflows
• Create Razorpay pages / payment flows
• Improve lead routing and follow-up systems
• Support CRM integrations, WhatsApp workflows or automations
• Help reduce manual effort across sales operations

4. Marketing Coordination

• Act as Vandans single point of contact for agencies/freelancers
• Coordinate with content teams for creatives and shoots
• Perform SEO and AEO activities to improve presence
• Ensure timelines, quality and execution discipline
• Bring clarity, speed and accountability across partners

What Were Looking For Must Have

• 36 years experience in performance marketing / growth roles
• Strong hands-on experience in Meta Ads and Google Ads
• Proven track record of improving CPL / CAC / conversions
• Strong analytical ability and comfort with data
• Ownership mindset with bias for action

Good to Have

• Experience in D2C businesses
• Familiarity with GA4, Clarity, Zapier / automation tools
• Landing page conversion optimization experience (shopify)
• Startup / high-growth company experience
• Basic design or copy sense

What Success Looks Like Within First 90 Days

• Paid campaigns become structured and performance-driven
• CPL / lead quality improves meaningfully
• Reporting becomes clear and decision-oriented
• Key automations reduce manual work
• External agencies move faster with better accountability

Why Join Vandan?

• Opportunity to build a high-growth consumer brand early
• High ownership role with direct business impact
• Work across marketing, analytics and growth systems
• Fast execution environment with room to create

UNDERSTANDING OF MARATHI IS A MUST TO APPLY