Performance Marketing Manager

Performance Marketing Manager

Key Responsibilities:

• Own and manage Google & Meta Ads to drive revenue and business growth.
• Take end-to-end P&L ownership for performance marketing.
• Develop and execute performance marketing strategies aligned with business objectives.
• Drive day-to-day revenue management, budgets, ROAS, CAC and overall campaign performance.
• Conduct RCA for performance gaps and implement corrective actions.
• Work closely with the NPD team to develop and execute go-to-market strategies for new product launches.
• Continuously optimize campaigns, budgets and customer acquisition to improve business profitability.

Qualifications & Experience:

• Bachelors/Masters degree in Marketing, Business Administration or a related field.
• 4–7 years of experience in Performance/Digital Marketing.
• Strong hands-on expertise in Google Ads & Meta Ads.
• Experience in P&L ownership, revenue management and performance analytics.
• Strong understanding of ROAS, CAC, CPL/CPA, conversion funnels and campaign optimization.
• Experience in D2C, FMCG, E-commerce or consumer brands preferred.
• Strong analytical, problem-solving and stakeholder management skills.