Performance Marketing Manager

• 34+ years of hands-on performance marketing experience.
• Strong practical experience with Google Ads and Meta Ads.
• Real estate, property, PropTech, D2C or lead-generation experience; real estate experience preferred.
• Proficiency in video editing, graphic design and content creation (e.g., ad creatives, social media content,

reels, etc.) will be given additional preference.

• Strong understanding of lead-generation funnels and digital acquisition.
• Experience with Google Analytics/GA4, Google Tag Manager, conversion tracking and reporting tools.
• Ability to analyze campaign data and make optimization decisions based on performance.
• Good understanding of landing pages, remarketing, audience targeting and A/B testing.
• Strong Excel/Google Sheets and reporting skills.
• Good communication and coordination skills with sales, creative and management teams.

Preferred CandidateRole & responsibilities :

• Plan, execute and optimize performance marketing campaigns across Google Ads, Meta Ads and other relevant

paid-media platforms.

• Drive qualified leads and customer enquiries for residential and commercial real estate projects.
• Manage campaign budgets, bidding strategies, targeting, creatives, landing pages and conversion tracking.
• Monitor CPL, CPA, CTR, CPC, conversion rate, lead quality, ROAS and other performance KPIs.
• Work closely with the sales team to track lead quality, follow-ups and conversions and improve campaign

effectiveness.

• Develop audience segments and retargeting strategies for different projects and buyer profiles.
• Coordinate with creative/content teams to develop high-performing ad creatives, copies, videos and

landing-page assets.

• Analyze campaign and CRM data to identify trends, improve funnel performance and scale successful

campaigns.

• Prepare regular performance reports with actionable insights and recommendations.
• Stay updated with changes in digital advertising platforms, tracking technologies and performance marketing

best practices.

Preferred candidate profile :

• Candidates currently working in or having prior experience with a real estate company, real estate marketing

agency or property-focused business.

• Candidates who have independently managed meaningful monthly ad budgets and can demonstrate

measurable lead-generation results.

• Immediate joiners or candidates with a very short notice period will be preferred.
• Candidates should be comfortable working in a target-driven environment focused on qualified leads and sales

outcomes.