Performance Marketing Manager

PlanetSpark | Gurgaon | On-site

Experience: 4–7 Years | Employment Type: Full-time

We're looking for a high-ownership Performance Marketing Manager to drive growth, acquisition, and profitability at PlanetSpark.

This role combines performance marketing expertise with an AI-first approach. You'll be expected to leverage AI extensively—particularly Claude and ChatGPT—to improve campaign performance, accelerate analysis, automate workflows, and build smarter marketing systems.

• Own key performance metrics including Revenue, ROAS, CAC, conversion rates, and profitability
• Plan, execute, and scale campaigns across Meta, Google, YouTube, and other paid channels
• Build and optimize full-funnel acquisition strategies
• Continuously experiment with audiences, creatives, landing pages, formats, and bidding strategies
• Analyze campaign and customer data to identify growth and optimization opportunities
• Work closely with Creative, Product, Sales, and Analytics teams to improve the marketing funnel
• Use Claude, ChatGPT, and other AI tools extensively for campaign analysis, creative strategy, research, optimization, and decision-making
• Build and implement AI-driven automations for reporting, monitoring, analysis, and campaign execution
• Identify and test new paid acquisition channels and scalable growth opportunities

• 4–7 years of hands-on Performance Marketing experience
• Bachelor's degree from a Tier 1 engineering institute — IIT, NIT, BITS, DTU, NSUT, or equivalent
• Proven experience scaling large paid marketing campaigns
• Strong expertise in Meta Ads, Google Ads, YouTube, and paid acquisition
• Strong understanding of CAC, ROAS, attribution, conversion tracking, segmentation, and funnel optimization
• Excellent analytical and Excel/Google Sheets skills
• Strong hands-on experience with Claude, ChatGPT, and AI-powered marketing tools
• Ability to build or implement AI-driven automations
• Strong ownership, analytical thinking, and a bias toward experimentation

• Own high-impact growth initiatives with direct business impact
• Work closely with Founders and senior leadership
• Build cutting-edge AI-driven performance marketing systems
• Work in a fast-paced, meritocratic, and growth-oriented environment
• Help redefine how kids learn essential life skills worldwide

• Send your CV to [HIDDEN TEXT]