Performance Marketing Manager

Performance Marketing Specialist Google & Meta Ads

Experience: 3-7 Years
CTC: 9-14 LPA
Location: Bengaluru, Karnataka
Employment Type: Full-time

Job Overview

We are looking for a Performance Marketing Specialist with strong hands-on expertise in Google Ads and Meta Ads to manage and optimise paid marketing campaigns across multiple projects and cities.

The ideal candidate should have experience in Google Search, Display, Demand Gen, YouTube Ads, Meta Lead Generation, Conversion Campaigns, Retargeting, Audience Targeting, Conversion Tracking, and Performance Reporting.

Key Responsibilities

• Plan, build, launch, and optimise campaigns across Google Ads and Meta Ads.
• Manage Google Search, Display, Demand Gen, and YouTube campaigns.
• Manage Facebook and Instagram Lead Generation, Conversion, Remarketing, and Traffic campaigns.
• Develop keyword strategies, ad groups, match types, negative keywords, ad copies, and bidding strategies for Google Ads.
• Develop audience strategies including custom audiences, lookalike audiences, interest targeting, and retargeting for Meta Ads.
• Monitor and optimise CPL, CPA, ROAS, CTR, conversions, lead quality, budgets, and campaign performance.
• Conduct A/B testing of ad copies, creatives, audiences, landing pages, and bidding strategies.
• Set up and monitor Google Ads conversion tracking, GA4, Meta Pixel, Events, and Conversions API.
• Maintain proper UTM tracking and lead attribution through CRM.
• Analyse Search Terms, audience performance, creatives, and conversion data to improve campaign efficiency.
• Coordinate with content, creative, and design teams for high-performing ad creatives.
• Prepare weekly performance reports covering spend, leads, CPL, conversions, and ROAS.
• Manage campaigns across multiple real estate projects, locations, and target audiences.
• Identify underperforming campaigns and implement corrective actions.

Requirements

• 37 years of hands-on experience in Performance Marketing.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Experience managing lead generation campaigns with measurable CPL and conversion results.
• Strong knowledge of Google Search Ads, keyword research, match types, negative keywords, bidding, and ad optimisation.
• Hands-on experience with Meta Ads Manager, audience targeting, retargeting, custom audiences, and lookalike audiences.
• Experience with Demand Gen, Display, and YouTube Ads.
• Strong understanding of CPL, CPA, ROAS, CTR, conversion rate, and lead quality.
• Experience with Google Ads conversion tracking, GA4, Meta Pixel, Events, and Conversions API.
• Experience managing significant monthly advertising budgets.
• Good knowledge of Excel/Google Sheets and Looker Studio.
• Experience with CRM and lead attribution is preferred.
• Experience in Real Estate, EdTech, FinTech, or other high-ticket lead generation industries is preferred.
• Strong analytical and data-driven decision-making skills.

Good to Have

• Experience managing real estate performance marketing campaigns.
• Experience managing multi-city and multi-project campaigns.
• Experience with high-budget lead generation campaigns.
• Knowledge of CRM-to-ad-platform attribution and lead quality tracking.
• Google Ads or Meta Blueprint certification.
• Experience with cross-platform retargeting.

What We Offer

• CTC: 9–14 LPA, based on experience and expertise.
• Opportunity to manage Google and Meta Ads campaigns across multiple projects.
• End-to-end ownership of performance marketing campaigns.
• Exposure to high-budget lead generation and real estate marketing.
• Performance-driven and growth-oriented work environment.