Performance Marketing Manager

About CallHippo

CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.

To know more: https://callhippo.com/

Job Summary

The Performance Marketing Manager leads paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to drive ROI-focused growth. This role involves strategy development, budget optimization, A/B testing, and analytics to maximize conversions and revenue. Success in this role is measured by achieving specific KPIs such as a 20-30% increase in conversion rates and a significant return on ad spend.

Key Responsibilities

• Develop and execute performance marketing strategies, managing budgets up to $500K+ annually across PPC, social ads, and retargeting.
• Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and Google Tag Manager to optimize for KPIs such as CPC, ROAS, and LTV.
• Conduct A/B tests, audience segmentation, and landing page optimizations to improve conversion rates by 20-30%.
• Collaborate with content, design, and sales teams to align campaigns with business goals.
• Monitor competitor strategies and industry trends to refine bidding and targeting tactics.

Required Qualifications

Category Details

• Experience: 5+ years in performance marketing; proven track record scaling ad spend.
• Skills: Expertise in Google Ads, Meta Ads, SEO/SEM; proficiency in Excel/SQL.
• Education: Bachelor's in Marketing, Business, or related field.
• Tools: Google Analytics, Tag Manager, Hotjar, Ahrefs; automation platforms.
• Soft Skills: Data-driven mindset, strong communication, ability to thrive in fast-paced environments.

Preferred Qualifications

• Certification in Google Ads, Google Analytics, or Meta Blueprint.
• Experience with e-commerce or SaaS performance marketing.
• Knowledge of privacy regulations like GDPR/CCPA.