Performance Marketing Manager

Job Description

Wonderchef is looking for a data-obsessed, high-growth Performance Marketing Lead to own and scale our digital presence across Indias leading e-commerce and quick-commerce ecosystems.

In this role, you will be the custodian of a significant marketing budget with the primary objective of driving exponential revenue growth. Your success will be measured by ROAS, Market Share (Share of Voice), and the efficiency of our customer acquisition across platforms like Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Big Basket, etc.

Roles and Responsibilities

• Platform Strategy & Execution: Full ownership of end-to-end performance marketing strategies for Marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.) and Quick Commerce (Blinkit, Swiggy Instamart, Zepto).
• Budget Management & Optimization: Manage large-scale monthly budgets, ensuring optimal allocation between always-on campaigns and high-impact event days.
• Full-Funnel Management: Execute and optimize Sponsored Products, Brands, and Display ads. Leverage platform-specific tools (like Amazon Marketing Cloud) to drive upper-funnel awareness and lower-funnel conversions.
• Q-Commerce Mastery: Tailor strategies for the immediate delivery mindsetoptimizing for local catchment areas, managing SKU-level visibility, and ensuring high conversion in a high-velocity environment.
• Data Analysis & Reporting: Create and maintain real-time dashboards to track ROAS, CAC, CTR, CVR, etc. Translate complex data sets into actionable insights for the other team.
• Cross-Functional Collaboration: Work hand-in-hand with the E-commerce Sales team to align marketing spend with inventory levels and with the Creative team to build high-converting ad assets.
• Platform Relations: Maintain strong relationships with account managers at e-commerce platforms to gain early access to new ad products, betas, and strategic properties.

Ideal Candidate Profile

• 5–8 years of experience in Performance Marketing, with at least 3 years specifically focused on E-commerce/Marketplaces for a high-growth consumer brand (D2C, FMCG, or Consumer Durables).
• You have a proven track record of scaling monthly revenues significantly through performance interventions.
• You enjoy working with Data and can spot a trend in a pivot table before it becomes a problem in the dashboard.
• You have hands-on experience and know the back-ends of e-commerce ads platforms inside out.
• You thrive during high-stakes sale events and can make rapid-fire decisions when budgets are burning fast.
• You are proactive. You don’t wait for a brief; you bring data-backed proposals to the table that challenge the status quo.

Key Performance Indicators (KPIs)

1. Blended & Platform-specific ACOS/ROAS

2. Revenue Growth Targets (Monthly/Quarterly)

3. Customer Acquisition Cost (CAC)

4. Organic vs. Paid Sales Ratio