Performance Marketing Manager

Role & responsibilities

• Campaign Management: Build, launch, and manage paid campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic platforms.
• Data Analysis & Optimization: Monitor daily performance metrics (ROI, CPA, CTR, conversion rates) and run A/B tests on ad creatives and landing pages.
• Budget Allocation: Manage and pilot campaign budgets efficiently to minimize waste and hit revenue goals.
• Cross-Functional Collaboration: Work closely with the creative, content, and product teams to design high-converting ad assets.
• Reporting: Build dashboards and present clear performance insights to senior management and stakeholders.

Preferred candidate profile

• Experience: 3 to 5+ years of hands-on experience in digital advertising or paid media.
• Tool Proficiency: Strong command of Google Analytics, Google Ads, and Meta Ads Manager.
• Analytical Mindset: Expert ability to interpret quantitative data and pinpoint the root causes of campaign performance issues.
• Education: Bachelors degree in Marketing, Business, or a related field