Performance Marketing Manager

Role & responsibilities

• Set up, run, and optimize paid campaigns across Meta and Google Ads for multiple brands.
• Manage ad budgets and optimize performance to hit CPL, CPA, CAC, and ROAS targets.
• Plan targeted campaigns for festive gifting, travel offers, seasonal promos, and new brand launches.
• Verify conversion tracking (GA4, Meta Pixel) and work with tech teams to fix issues.
• Test audiences, ad copy, creative variations, offers, and landing pages continuously.
• Collaborate with copy and design teams to create high-performing ad assets based on data.
• Work with internal sales teams to track lead quality and downstream conversion to bookings.
• Deliver regular performance reports featuring actionable optimization insights.

Preferred candidate profile

• Has 2-3 years of hands-on experience running Meta and Google Ads campaigns.
• Understands lead generation, conversion funnels, audience targeting, and remarketing strategies.
• Possesses technical proficiency with GA4, Meta Pixel, and conversion tracking setup.
• Brings prior experience in e-commerce, gifting, travel, hospitality, or D2C brands.
• Demonstrates strong analytical ability to translate raw data into strategic optimizations.
• Communicates effectively and handles multitasking across multiple brand portfolios easily.