Performance Marketing Manager
Ridhira Group · Hyderabad · onsite · Posted 36d ago
About a minute. You'll make an account on the way through.
About this role
PERFORMANCE MARKETING & GROWTH MANAGER
Role
Own the complete growth funnel across Ode Spa, Zen, Retreat, Ridhira Retreat Gandipet.
This is a hands-on role spanning paid acquisition, creative, CRO, tracking, CRM, attribution, analytics, and
revenue optimization.
Responsibilities
- Own Meta Ads, Google Ads, YouTube and other relevant paid channels.
- Build and optimize full-funnel campaigns from TOFU to BOFU.
- Optimize for qualified leads, bookings and revenue, not just CPL.
- Manage audiences, budgets, creatives, offers and retargeting.
- Develop creative briefs, hooks, messaging and testing strategies.
- Optimize landing pages, forms, CTAs and conversion journeys.
- Own tracking across GA4, GTM, Meta Pixel/CAPI and UTMs.
- Connect campaign data with Zoho CRM, Knowlarity and booking/revenue systems.
- Build campaign-to-revenue attribution.
- Analyze CAC, CPL, CPA, ROAS, ROI, conversion rate and revenue.
- Run structured experiments across audience, creative, offer and funnel.
- Identify automation opportunities using AI and marketing tools.
- Work closely with sales, creative, product and technical teams.
Core Funnel
Ad Spend Click Lead Qualified Lead Call Booking Revenue
The marketer should be able to explain:
What happened Why it happened What to change Expected impact
Must Have
- Meta Ads
- Google Ads
- Full-funnel performance marketing
- Lead generation
- GA4 + GTM
- UTM and conversion tracking
- CRM fundamentals
- CRO
- Creative testing
- Analytics
- Excel / Google Sheets
Good to Have
- Zoho CRM
- Knowlarity
- Zoho Books
- Meta CAPI
- Looker Studio
- WhatsApp marketing
- Marketing automation
- APIs / webhooks
- AI marketing tools
Metrics
Primary: Revenue, CAC, ROAS, ROI, qualified leads, bookings, revenue per campaign.
Secondary: CPL, CTR, CPC, CPM, conversion rate, lead quality and creative performance.
Ideal Candidate
A Performance Marketer + Growth Thinker + Analyst who can
independently move from:
Business Goal Strategy Campaign Creative Lead CRM Conversion Revenue Optimization
Experience
2-5 years preferred.
Sourced from naukri
Skills
About Ridhira Group
Ridhira Group
Hyderabad / Secunderabad, Telangana
India
₹22.6L PA avg
Avg at Ridhira Group
About
Ridhira Group is a forward-thinking real estate, hospitality, and destination development company focused on building sustainable, wellness-led luxury ecosystems across India and beyond. Our projects integrate hospitality, infrastructure, tourism, community living, and environmental consciousness to create transformative destination experiences.
We actively collaborate with state and central governments, international institutions, global consultancies, embassies, and private capital partners to conceptualize and execute large-scale destination projects.
Our approach combines strategic vision, policy alignment, global best practices, and institutional partnerships to deliver long-term socio-economic impact.
At Ridhira, we operate at the intersection of business, policy, sustainability, and international collaboration working on initiatives that require high-level engagement, research depth, and global outreach capabilities.
Employee ratings
10 reviews
Culture
3.0
Career growth
2.7
Work-life
3.1
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