Performance Marketing Manager

Roles and Responsibilities :

• Develop and execute comprehensive performance marketing strategies to drive business growth, brand awareness, and customer engagement across multiple channels (SEM, social media, email).
• Analyze campaign performance data to optimize ad spend, improve ROI, and identify areas for improvement.
• Collaborate with cross-functional teams (creative services, product development) to ensure alignment on marketing initiatives and messaging.
• Stay up-to-date with industry trends and best practices in digital advertising to continuously improve campaign effectiveness.

Job Requirements :

• 3-8 years of experience in performance marketing or a related field.
• Proven track record of success in managing large-scale digital advertising campaigns across various platforms (Google Ads, Facebook Ads Manager).
• Strong analytical skills with ability to interpret complex data sets and make informed decisions based on insights.
• Experience working in an e-commerce environment with knowledge of online shopping behaviors and consumer psychology.