Performance Marketing Manager

About the Role:

The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Role & responsibilities:

1. Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
2. Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
3. App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
4. Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
5. Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
6. Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
7. Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
8. Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
9. Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
10. Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile:

1. Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
2. Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
3. Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
4. Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
5. Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
6. Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
7. Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
8. Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
9. Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
10. Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.