Performance Marketing Manager

Organization: Rise Research

Location: Bangalore (In-person)

Compensation: Competitive

Start Date: Immediate

About the Role

Lead RISE's performance marketing across paid channels, including Meta, Google, and LinkedIn, with full ownership of tracking, attribution, and optimisation. Focus on driving high-quality student and parent acquisition while improving CAC, conversion rates, and overall funnel efficiency.

Responsibilities

• Own paid campaigns across Meta, Google, and LinkedIn
• Manage end-to-end tracking (Meta CAPI, GA4, GTM, Google Enhanced Conversions, UTMs)
• Spearhead HubSpot CRM, lead attribution, and marketing automation
• Analyse campaign performance and optimise CAC, CPL, and ROAS
• Brief and iterate ad creatives with the marketing team
• Build dashboards and report performance metrics

You're a Fit If You Have

• 2-4 years of performance marketing experience
• Strong hands-on experience with Meta Ads, Google Ads, GA4, GTM, and HubSpot
• Experience implementing Meta CAPI and Google Enhanced Conversions
• Strong analytical skills and ownership mindset
• Startup or EdTech experience preferred

Benefits

• Competitive compensation with growth opportunities at a rapidly scaling startup
• Direct exposure to founders and the opportunity to build the automation and technology backbone of a global education company from the ground up

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