Performance Marketing Manager

Job Role: Performance Marketing Manager

Industry: Perfume / Fragrance / Luxury D2C
Location: Gurgaon, Haryana
Experience: 36 Years
Employment Type: Full-Time
Work Mode: Work From Office

About the Role

We are looking for a Performance Marketing Manager to drive customer acquisition, revenue growth, and digital performance for a premium perfume and fragrance brand.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, performance marketing, D2C e-commerce, and customer acquisition, preferably within the beauty, fragrance, fashion, luxury, FMCG, or lifestyle industry.

Key Responsibilities

• Develop and execute performance marketing strategies across domestic and international markets.
• Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.
• Drive customer acquisition, online sales, ROAS, revenue, and profitability.
• Manage and optimize Meta Ads and Google Ads on a daily basis.
• Develop strategies for new customer acquisition, retargeting, remarketing, and customer retention.
• Analyze campaign performance and identify opportunities to improve CTR, CPC, CPA, CVR, ROAS, and overall campaign profitability.
• Manage performance marketing budgets and ensure efficient allocation of spends.
• Work closely with the Creative, Content, Social Media, E-commerce, and Brand teams to develop high-performing ad creatives and campaigns.
• Conduct A/B testing for ad creatives, audiences, landing pages, offers, and campaign strategies.
• Analyze customer behavior, sales data, and marketing funnels to improve conversion rates.
• Track and report key performance metrics and provide actionable insights to management.
• Develop strategies for product launches, seasonal campaigns, promotional campaigns, and new market expansion.
• Monitor competitors and industry trends to identify new growth opportunities.
• Work on funnel optimization and conversion rate improvement across the customer journey.
• Ensure effective tracking through Google Analytics, Meta Pixel, conversion tracking, and other marketing analytics tools.

Required Skills

• Strong hands-on expertise in Meta Ads & Google Ads.
• Strong understanding of D2C and e-commerce marketing.
• Experience managing significant digital advertising budgets.
• Strong knowledge of ROAS, CAC, CPA, CTR, CPC, CPM, CVR, LTV, and conversion funnels.
• Experience with Google Analytics / GA4, Meta Business Manager, Google Ads Manager, and reporting tools.
• Strong analytical and data-driven approach.
• Excellent understanding of digital customer acquisition and retargeting.
• Strong understanding of creative testing and performance-driven content.
• Ability to convert marketing data into actionable growth strategies.