Performance Marketing Manager

Key Responsibilities

• Understand customer behaviour & own briefing for creative ad assets formats, hooks, angles & payoffs

• Create a structured creative testing & measurement funnel

• Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms; define metrics and review cadence

• Work with content, design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion

• Track audience demographics, quality & retention linked to creative performance

Required Skills & Experience

• 3 - 6 years in performance marketing, with at least 2 years in a D2C brand

• Proven track record of structured experimentation, across creatives and landing pages

• Knowledge of GA4 and retention marketing tools

• High ownership, structured thinking, and the ability to move between strategy and execution