Performance Marketing Manager

Job Title: Performance Marketing Manager (D2C Growth)

Location: Indore (Hybrid)

Reports to: Founder / Growth Head

Industry: D2C Retail (Toys, Kids Products, Collectibles)

Role Overview

We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie's online revenue growth through paid advertising.

This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.

This is a revenue-linked role — performance matters.

Key Responsibilities

1️⃣ Paid Advertising Strategy & Execution

• Plan and execute Meta Ads (Facebook & Instagram)
• Manage Google Ads (Search, Shopping, Display, YouTube)
• Structure cold, warm, and retargeting campaigns
• Scale winning campaigns profitably
• Test new audiences, creatives, and funnels

2️⃣ Revenue & ROAS Ownership

• Own CAC (Customer Acquisition Cost)
• Maintain target ROAS benchmarks
• Monitor daily ad performance
• Control budget allocation
• Scale profitable ad sets

3️⃣ Funnel Optimization

• Improve landing page performance
• Work with Website Manager for CRO
• Optimize checkout journey
• Reduce cart abandonment
• Improve AOV via bundles & upsells

4️⃣ Creative Testing Strategy

• Work closely with content team
• Identify winning hooks & angles
• Test UGC-style creatives
• Provide data-driven feedback to creators
• Plan monthly creative roadmap

5️⃣ Data & Analytics

• Track performance using:
• Meta Ads Manager
• Google Analytics (GA4)
• Shopify reports
• Weekly reporting to founder
• Monitor LTV vs CAC
• Identify scaling opportunities

6️⃣ Retention Marketing (Preferred)

• Email marketing strategy
• WhatsApp automation flows
• Retargeting campaigns
• Repeat purchase strategy

Required Skills

• 2–5 years experience in performance marketing (D2C preferred)
• Strong hands-on experience with Meta Ads
• Good understanding of Google Ads
• Deep understanding of ad funnels
• Experience scaling campaigns to ₹5L+ monthly budgets
• Strong analytical mindset
• Comfortable working with data

Preferred Experience

• Experience in kids / toys / retail category
• Experience working with Shopify brands
• Proven track record of scaling revenue
• Understanding of creative strategy

KPIs (Non-Negotiable)

• Cost Per Acquisition (CAC)
• ROAS
• Revenue growth
• AOV improvement
• Conversion rate improvement
• Contribution margin protection

This role is measured on revenue impact — not impressions or clicks.